SurveysMar 31, 2022
4 Findings from PGI’s Consumer Survey About Sustainability and JewelrySurveysApr 19, 2022
Platinum Jewelry Sales Continue Their Record Growth
PGI said its U.S. partners recorded their best performances in 2021.
Mémoire’s pavé silk half round diamond band, featuring approximately 1.64 total carats of diamonds in platinum ($5,495)
New York—Continued sales growth in the last quarter of 2021 resulted in a record year for platinum, the Platinum Guild International said.
According to PGI’s Platinum Jewellery Business Review Q4 2021, its partners in the U.S. reported their best performance yet last year, with an average year-over-year growth of 30 percent in the fourth quarter.
Almost all platinum product categories rose double-digits in Q4, PGI added.
PGI said year-end sales saw a 15 percent increase in 2021 when compared with 2020, which was already up 3 percent over 2019.
In fact, according to the PGI USA Retail Barometer, sales growth has seen a constant increase since 2014.
PGI said the results made evident the success of its business grant program, designed to boost the growth of the U.S. platinum jewelry market by inspiring manufacturers and retailers to make the metal a focus of their business.
Grant recipients Helzberg, Memoire, and Kwiat, for example, expanded their business at rates ranging from 40 percent growth to triple-digit growth in Q4, PGI said, as the companies focused their merchandising, marketing, education, and customer experience on the platinum category.
Several grant recipients also rolled out new exclusive platinum designs in time for holiday shoppers.
The organization will open its grant program to another round of applications in 2023.
“The PGI grant was a catalyst for our organization to focus our distribution on selling platinum. We now shelf stock, and overnight ship, our bestselling diamond bands in platinum within a range of ring sizes,” said Jacqueline Grande Raffi, senior director of Memoire.
“Additionally, during a time when our retailers were struggling with staffing shortages, we made it easier and faster for their teams to access information and order through our B2B site … Our platinum sales growth was over 146 percent, far outperforming gold sales … and, more importantly, far outpacing the industry growth during a record-breaking year.”
The strength of platinum sales last year mirrored the performance of the overall jewelry category in the U.S.
According to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, the jewelry sector saw year-over-year growth of 60 percent in the U.S. in 2021.
So far for 2022, it said U.S. jewelry retail sales had increased nearly 20 percent year-over-year in January, followed by a 22 percent increase in February, and a 106 percent increase in March when compared with the prior-year period.
Related stories will be right here …
According to PGI’s Platinum Jewellery Business Review Q4 2021, its partners in the U.S. reported their best performance yet last year, with an average year-over-year growth of 30 percent in the fourth quarter.
Almost all platinum product categories rose double-digits in Q4, PGI added.
PGI said year-end sales saw a 15 percent increase in 2021 when compared with 2020, which was already up 3 percent over 2019.
In fact, according to the PGI USA Retail Barometer, sales growth has seen a constant increase since 2014.
PGI said the results made evident the success of its business grant program, designed to boost the growth of the U.S. platinum jewelry market by inspiring manufacturers and retailers to make the metal a focus of their business.
Grant recipients Helzberg, Memoire, and Kwiat, for example, expanded their business at rates ranging from 40 percent growth to triple-digit growth in Q4, PGI said, as the companies focused their merchandising, marketing, education, and customer experience on the platinum category.
Several grant recipients also rolled out new exclusive platinum designs in time for holiday shoppers.
The organization will open its grant program to another round of applications in 2023.
“The PGI grant was a catalyst for our organization to focus our distribution on selling platinum. We now shelf stock, and overnight ship, our bestselling diamond bands in platinum within a range of ring sizes,” said Jacqueline Grande Raffi, senior director of Memoire.
“Additionally, during a time when our retailers were struggling with staffing shortages, we made it easier and faster for their teams to access information and order through our B2B site … Our platinum sales growth was over 146 percent, far outperforming gold sales … and, more importantly, far outpacing the industry growth during a record-breaking year.”
The strength of platinum sales last year mirrored the performance of the overall jewelry category in the U.S.
According to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, the jewelry sector saw year-over-year growth of 60 percent in the U.S. in 2021.
So far for 2022, it said U.S. jewelry retail sales had increased nearly 20 percent year-over-year in January, followed by a 22 percent increase in February, and a 106 percent increase in March when compared with the prior-year period.
More on Surveys
The Latest
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
