SurveysMar 31, 2022
4 Findings from PGI’s Consumer Survey About Sustainability and JewelrySurveysApr 19, 2022
Platinum Jewelry Sales Continue Their Record Growth
PGI said its U.S. partners recorded their best performances in 2021.
Mémoire’s pavé silk half round diamond band, featuring approximately 1.64 total carats of diamonds in platinum ($5,495)
New York—Continued sales growth in the last quarter of 2021 resulted in a record year for platinum, the Platinum Guild International said.
According to PGI’s Platinum Jewellery Business Review Q4 2021, its partners in the U.S. reported their best performance yet last year, with an average year-over-year growth of 30 percent in the fourth quarter.
Almost all platinum product categories rose double-digits in Q4, PGI added.
PGI said year-end sales saw a 15 percent increase in 2021 when compared with 2020, which was already up 3 percent over 2019.
In fact, according to the PGI USA Retail Barometer, sales growth has seen a constant increase since 2014.
PGI said the results made evident the success of its business grant program, designed to boost the growth of the U.S. platinum jewelry market by inspiring manufacturers and retailers to make the metal a focus of their business.
Grant recipients Helzberg, Memoire, and Kwiat, for example, expanded their business at rates ranging from 40 percent growth to triple-digit growth in Q4, PGI said, as the companies focused their merchandising, marketing, education, and customer experience on the platinum category.
Several grant recipients also rolled out new exclusive platinum designs in time for holiday shoppers.
The organization will open its grant program to another round of applications in 2023.
“The PGI grant was a catalyst for our organization to focus our distribution on selling platinum. We now shelf stock, and overnight ship, our bestselling diamond bands in platinum within a range of ring sizes,” said Jacqueline Grande Raffi, senior director of Memoire.
“Additionally, during a time when our retailers were struggling with staffing shortages, we made it easier and faster for their teams to access information and order through our B2B site … Our platinum sales growth was over 146 percent, far outperforming gold sales … and, more importantly, far outpacing the industry growth during a record-breaking year.”
The strength of platinum sales last year mirrored the performance of the overall jewelry category in the U.S.
According to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, the jewelry sector saw year-over-year growth of 60 percent in the U.S. in 2021.
So far for 2022, it said U.S. jewelry retail sales had increased nearly 20 percent year-over-year in January, followed by a 22 percent increase in February, and a 106 percent increase in March when compared with the prior-year period.
Related stories will be right here …
According to PGI’s Platinum Jewellery Business Review Q4 2021, its partners in the U.S. reported their best performance yet last year, with an average year-over-year growth of 30 percent in the fourth quarter.
Almost all platinum product categories rose double-digits in Q4, PGI added.
PGI said year-end sales saw a 15 percent increase in 2021 when compared with 2020, which was already up 3 percent over 2019.
In fact, according to the PGI USA Retail Barometer, sales growth has seen a constant increase since 2014.
PGI said the results made evident the success of its business grant program, designed to boost the growth of the U.S. platinum jewelry market by inspiring manufacturers and retailers to make the metal a focus of their business.
Grant recipients Helzberg, Memoire, and Kwiat, for example, expanded their business at rates ranging from 40 percent growth to triple-digit growth in Q4, PGI said, as the companies focused their merchandising, marketing, education, and customer experience on the platinum category.
Several grant recipients also rolled out new exclusive platinum designs in time for holiday shoppers.
The organization will open its grant program to another round of applications in 2023.
“The PGI grant was a catalyst for our organization to focus our distribution on selling platinum. We now shelf stock, and overnight ship, our bestselling diamond bands in platinum within a range of ring sizes,” said Jacqueline Grande Raffi, senior director of Memoire.
“Additionally, during a time when our retailers were struggling with staffing shortages, we made it easier and faster for their teams to access information and order through our B2B site … Our platinum sales growth was over 146 percent, far outperforming gold sales … and, more importantly, far outpacing the industry growth during a record-breaking year.”
The strength of platinum sales last year mirrored the performance of the overall jewelry category in the U.S.
According to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, the jewelry sector saw year-over-year growth of 60 percent in the U.S. in 2021.
So far for 2022, it said U.S. jewelry retail sales had increased nearly 20 percent year-over-year in January, followed by a 22 percent increase in February, and a 106 percent increase in March when compared with the prior-year period.
More on Surveys
The Latest
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
