Webinar Series Delves into E-Commerce and Marketing for Jewelry Designers

IndependentsMar 08, 2022

Webinar Series Delves into E-Commerce and Marketing for Jewelry Designers

Laryssa Wirstiuk and Liz Kantner are offering the “Success with Jewelry” series.

Jewelry marketers Laryssa Wirstiuk (left) and Liz Kantner (right) have created a webinar course focused on branding and marketing.
New York—An upcoming webinar series promises jewelry designers a crash course in branding, e-commerce, and marketing.

Jewelry marketers Laryssa Wirstiuk and Liz Kantner are the creators of “Success with Jewelry,” a six-part program offered entirely online.

Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency focused on jewelry. She hosts the Joy Joya Jewelry Marketing Podcast with weekly tips and interviews and has also authored a book called “Jewelry Marketing Joy: An Approachable Introduction to Jewelry Marketing.”

She is a frequent industry speaker.

Kantner got her start at Todd Reed as a marketing manager before creating her own company, Stay Gold.

She guides jewelry brands through digital marketing, trade show strategy, branding, and sales techniques. Previously, she curated brands at the JA New York show’s New Designer Gallery.

“Success with Jewelry” is scheduled once monthly for the next six months, beginning in April.

The first two webinars discuss branding. Wirstiuk and Kantner will outline the basis of developing and communicating a brand, how to stand out in a saturated marketplace, and how to develop content to do so.

“Brand Story + Differentiation” will take place on April 21 at 11 a.m. PST/2 p.m. EST.

“Importance of Content and SEO, Content Calendar + Plan” is scheduled for May 12 at 11 a.m. PST/2 p.m. EST.

The next two webinars will switch gears to customer experience, delving into optimizing website visits, creating leads, growing email lists, and driving sales.

“Overall Customer Experience” will take place on June 16 at 11 a.m. PST/2 p.m. EST, while “E-commerce Optimization” will take place on July 21 at 11 a.m. PST/2 p.m. EST.

The final two webinars are all about content. Wirstiuk and Kantner will dive into email marketing and social media, teaching participants how to convert views to sales.

“Social Media Marketing” is scheduled for Aug. 18 at 11 a.m. PST/2 p.m. EST, and “Email Marketing” is set for Sept. 15 at 11 a.m. PST/2 p.m. EST.

Each webinar in the series will have a Q&A session and leave attendees with a list of actionable tasks.

Pricing for the series is $350, but those who sign up early through March 19 can snag the $299 early bird pricing.

Registration is available at

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Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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