EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
Brought to you by
Diamonds + Technology: A Perfect Match
Technology and diamonds go hand-in-hand, revolutionizing the ability to provide accurate, detailed reports for jewelers and consumers.
Brought To You By Rare & Forever
Most consumers probably wouldn’t consider the diamond industry to be synonymous with cutting-edge technology, but actually, part of what makes this centuries-old industry so successful is its ability to evolve.
Historically, there are many examples of technology enhancing diamonds, and the diamond industry as a whole. For instance, advanced laser technologies are used to cut diamonds and inscribe serial numbers and personal inscriptions. Additionally, high-frequency seismic reflection technology is used to explore the possibility of diamonds beneath the earth’s crust. Even Blockchain technology is making its mark on the industry, by enabling a diamond to be traced from its origin, through every step in its journey to the customer.
But perhaps one of most significant technology adoption to date–impacting the diamond consumer in particular–is that of Artificial Intelligence. A.I. and machine learning are revolutionizing the industry, by providing more accurate, consistent diamond grading.
Rare & Forever, a brand of natural diamonds that are hand-selected for their highest quality and consistency, are graded with the most advanced A.I. technology. By leveraging a proprietary screening process to identify the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its sparkle, Rare & Forever empowers consumers with grading information that is based on factual data rather than on subjective human opinions.
"By elevating the consistency and accuracy in diamond grading, AI is delivering more authentic and transparent transactions with consumers,” said Chris Croteau of Rare & Forever Diamonds. “And when a jeweler can offer customers a superior diamond buying experience, everybody wins.”
For today’s jeweler – who constantly fights to meet margins, hire skilled staff and stand out from the competition – Rare & Forever diamonds deliver a differentiator by offering a new and better way to sell diamonds, thereby shifting the diamond business back to local diamond experts – the businesses customers trust – providing customers access to the highest quality diamonds that are prescreened for imperfections and graded with A.I. technology. Purchasing from a local small business, rather than a large online retailer, ensures that the customer receives diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.
What’s more, Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever donates to Diamonds Do Good® and C.U.R.E so customers know their diamond is making a difference.
Progress in technology means progress in the diamond industry. While the technology being embraced in the industry today has already yielded amazing benefits, as history has proven, the best is surely yet to come!
Rare & Forever is helping hundreds of jewelers across the country tell a new, powerful story at the diamond counter. Find out how you can join the Rare & Forever Family of Retailers Today!
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
More on Grading
The Latest
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
