CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ CollectionIt’s ultra-feminine and filled with gold, pearls, and soft pastels.
Brought to you by
Diamonds + Technology: A Perfect Match
Technology and diamonds go hand-in-hand, revolutionizing the ability to provide accurate, detailed reports for jewelers and consumers.
Brought To You By Rare & Forever
Most consumers probably wouldn’t consider the diamond industry to be synonymous with cutting-edge technology, but actually, part of what makes this centuries-old industry so successful is its ability to evolve.
Historically, there are many examples of technology enhancing diamonds, and the diamond industry as a whole. For instance, advanced laser technologies are used to cut diamonds and inscribe serial numbers and personal inscriptions. Additionally, high-frequency seismic reflection technology is used to explore the possibility of diamonds beneath the earth’s crust. Even Blockchain technology is making its mark on the industry, by enabling a diamond to be traced from its origin, through every step in its journey to the customer.
But perhaps one of most significant technology adoption to date–impacting the diamond consumer in particular–is that of Artificial Intelligence. A.I. and machine learning are revolutionizing the industry, by providing more accurate, consistent diamond grading.
Rare & Forever, a brand of natural diamonds that are hand-selected for their highest quality and consistency, are graded with the most advanced A.I. technology. By leveraging a proprietary screening process to identify the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its sparkle, Rare & Forever empowers consumers with grading information that is based on factual data rather than on subjective human opinions.
"By elevating the consistency and accuracy in diamond grading, AI is delivering more authentic and transparent transactions with consumers,” said Chris Croteau of Rare & Forever Diamonds. “And when a jeweler can offer customers a superior diamond buying experience, everybody wins.”
For today’s jeweler – who constantly fights to meet margins, hire skilled staff and stand out from the competition – Rare & Forever diamonds deliver a differentiator by offering a new and better way to sell diamonds, thereby shifting the diamond business back to local diamond experts – the businesses customers trust – providing customers access to the highest quality diamonds that are prescreened for imperfections and graded with A.I. technology. Purchasing from a local small business, rather than a large online retailer, ensures that the customer receives diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.
What’s more, Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever donates to Diamonds Do Good® and C.U.R.E so customers know their diamond is making a difference.
Progress in technology means progress in the diamond industry. While the technology being embraced in the industry today has already yielded amazing benefits, as history has proven, the best is surely yet to come!
Rare & Forever is helping hundreds of jewelers across the country tell a new, powerful story at the diamond counter. Find out how you can join the Rare & Forever Family of Retailers Today!
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
More on Grading
The Latest
MajorsApr 16, 2024
Loudr Adds 2 DirectorsEmily Highet Morgan and Emily Bennett have joined the agency’s team.
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry CatalogIts updated book for mountings is also now available.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDCShe has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Weekly QuizApr 11, 2024
This Week’s QuizTest your jewelry news knowledge with this seven-question quiz.
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move ForwardJoyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95He is remembered by loved ones for his loyalty, integrity, and kindness.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
AuctionsApr 15, 2024
Madeleine K. Albright Jewelry, Pins Coming to AuctionHosted by Freeman’s | Hindman, the sale will take place May 7-8.
AuctionsApr 15, 2024
All of Sotheby’s ‘Rough Diamonds’ Sold in Less Than an HourThe auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
Events & AwardsApr 15, 2024
10 Can’t-Miss Sessions at AGS Conclave 2024From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
Recorded WebinarsApr 12, 2024
Watch: What Jewelers Need to Know About InsuranceFrom cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
CollectionsApr 12, 2024
Piece of the Week: Lionheart’s Evil Eye Gemstone CharmThe charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Events & AwardsApr 12, 2024
The Jewelry Symposium Announces 4 Scholarship WinnersAhead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
Policies & IssuesApr 11, 2024
SRK Exports’ Journey Toward Net Zero Impact By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Lab-GrownApr 11, 2024
AGTA Bans Lab-Grown Diamonds, Gemstones at GemFairMembers can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
IndependentsApr 11, 2024
Steven Rosdal, Co-Founder of Hyde Park Jewelers, Dies at 77He is remembered for his charisma, passion, integrity, kindness, and wit.
MajorsApr 11, 2024
Macy’s Opens Books for Possible BuyoutThe retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
CollectionsApr 10, 2024
Sylvie Launches New Nature-Inspired Collection, ‘Tulira’The bridal collection consists of 35 engagement rings and seven wedding bands.
WatchesApr 10, 2024
These Are Rolex’s New Watches for 2024 The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
IndependentsApr 10, 2024
Levy's Fine Jewelry Explores Diamond History The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.
CollectionsApr 10, 2024
With Clarity Partners With NFL on Wedding Bands The limited-edition men’s rings can be customized with one of 12 team logos.
SourcingApr 10, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
WatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication ProgramThe program, now live in Europe, will roll out to the U.S. this summer.
AuctionsApr 09, 2024
Phillips to Offer 6.21-Carat Vivid Pink DiamondColored gemstones and signed jewels are the focus of its upcoming Geneva sale.
SourcingApr 09, 2024
Former De Beers Exec Appointed to Lucapa Board Stuart Brown, who was De Beers’ CFO and interim CEO, is now Lucapa’s independent non-executive chairman.
MajorsApr 09, 2024
Jewel360 Announces New POS Integration, JFC PartnershipThe point-of-sale software can now prompt customers to round up their credit card purchases as a donation to Jewelers for Children.
