The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
Diamonds + Technology: A Perfect Match
Technology and diamonds go hand-in-hand, revolutionizing the ability to provide accurate, detailed reports for jewelers and consumers.

Brought To You By Rare & Forever
Most consumers probably wouldn’t consider the diamond industry to be synonymous with cutting-edge technology, but actually, part of what makes this centuries-old industry so successful is its ability to evolve.
"By elevating the consistency and accuracy in diamond grading, AI is delivering more authentic and transparent transactions with consumers,” said Chris Croteau of Rare & Forever Diamonds. “And when a jeweler can offer customers a superior diamond buying experience, everybody wins.”
For today’s jeweler – who constantly fights to meet margins, hire skilled staff and stand out from the competition – Rare & Forever diamonds deliver a differentiator by offering a new and better way to sell diamonds, thereby shifting the diamond business back to local diamond experts – the businesses customers trust – providing customers access to the highest quality diamonds that are prescreened for imperfections and graded with A.I. technology. Purchasing from a local small business, rather than a large online retailer, ensures that the customer receives diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
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The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

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