MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
Brought to you by
Diamonds + Technology: A Perfect Match
Technology and diamonds go hand-in-hand, revolutionizing the ability to provide accurate, detailed reports for jewelers and consumers.
Brought To You By Rare & Forever
Most consumers probably wouldn’t consider the diamond industry to be synonymous with cutting-edge technology, but actually, part of what makes this centuries-old industry so successful is its ability to evolve.
Historically, there are many examples of technology enhancing diamonds, and the diamond industry as a whole. For instance, advanced laser technologies are used to cut diamonds and inscribe serial numbers and personal inscriptions. Additionally, high-frequency seismic reflection technology is used to explore the possibility of diamonds beneath the earth’s crust. Even Blockchain technology is making its mark on the industry, by enabling a diamond to be traced from its origin, through every step in its journey to the customer.
But perhaps one of most significant technology adoption to date–impacting the diamond consumer in particular–is that of Artificial Intelligence. A.I. and machine learning are revolutionizing the industry, by providing more accurate, consistent diamond grading.
Rare & Forever, a brand of natural diamonds that are hand-selected for their highest quality and consistency, are graded with the most advanced A.I. technology. By leveraging a proprietary screening process to identify the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its sparkle, Rare & Forever empowers consumers with grading information that is based on factual data rather than on subjective human opinions.
"By elevating the consistency and accuracy in diamond grading, AI is delivering more authentic and transparent transactions with consumers,” said Chris Croteau of Rare & Forever Diamonds. “And when a jeweler can offer customers a superior diamond buying experience, everybody wins.”
For today’s jeweler – who constantly fights to meet margins, hire skilled staff and stand out from the competition – Rare & Forever diamonds deliver a differentiator by offering a new and better way to sell diamonds, thereby shifting the diamond business back to local diamond experts – the businesses customers trust – providing customers access to the highest quality diamonds that are prescreened for imperfections and graded with A.I. technology. Purchasing from a local small business, rather than a large online retailer, ensures that the customer receives diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.
What’s more, Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever donates to Diamonds Do Good® and C.U.R.E so customers know their diamond is making a difference.
Progress in technology means progress in the diamond industry. While the technology being embraced in the industry today has already yielded amazing benefits, as history has proven, the best is surely yet to come!
Rare & Forever is helping hundreds of jewelers across the country tell a new, powerful story at the diamond counter. Find out how you can join the Rare & Forever Family of Retailers Today!
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
Editors' Picks
Sponsored by
More on Grading
The Latest
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
