Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Diamonds + Technology: A Perfect Match
Technology and diamonds go hand-in-hand, revolutionizing the ability to provide accurate, detailed reports for jewelers and consumers.

Brought To You By Rare & Forever
Most consumers probably wouldn’t consider the diamond industry to be synonymous with cutting-edge technology, but actually, part of what makes this centuries-old industry so successful is its ability to evolve.
"By elevating the consistency and accuracy in diamond grading, AI is delivering more authentic and transparent transactions with consumers,” said Chris Croteau of Rare & Forever Diamonds. “And when a jeweler can offer customers a superior diamond buying experience, everybody wins.”
For today’s jeweler – who constantly fights to meet margins, hire skilled staff and stand out from the competition – Rare & Forever diamonds deliver a differentiator by offering a new and better way to sell diamonds, thereby shifting the diamond business back to local diamond experts – the businesses customers trust – providing customers access to the highest quality diamonds that are prescreened for imperfections and graded with A.I. technology. Purchasing from a local small business, rather than a large online retailer, ensures that the customer receives diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.
Visit: https://become.rareandforever.com/learn-more/ or call 1-877-620-1333
The Latest

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.






















