In Response to Demand, De Beers Ramps Up Production
Fourth-quarter production was up 15 percent year-over-year, with the full-year total topping 32 million carats.

The diamond miner and marketer reported late last week that Q4 2021 production was up 15 percent to 7.7 million carats, compared with 6.7 million carats in Q4 2020, principally from the Jwaneng mine in Botswana and its operations in Namibia.
Production in Botswana was up 23 percent to 5.2 million carats compared with 4.3 million carats in the prior-year period.
Namibia posted a 16 percent increase in production to 392,000 carats, while production in South Africa was flat at 1.29 million carats and production in Canada fell slightly (771,000 carats vs. 776,000 in Q4 2020).
For 2021, De Beers’ rough diamond production was up 29 percent to 32.3 million carats compared with 25.1 million carats in 2020, a year in which COVID-19 had a significant impact on mining operations.
South Africa recorded the largest increase for the year with production up 41 percent, while production rose 35 percent in Botswana and 1 percent in Namibia.
Production in Canada slipped 4 percent.
De Beers forecasts full-year production could increase slightly in 2022, with its current guidance set at 30 million-33 million carats.
As Alrosa noted in releasing its full-year 2021 results, strong demand for diamond jewelry continued in the United States over the holiday season.
De Beers’ rough diamond sales totaled 7.7 million carats from three sights in the fourth quarter compared with 6.9 million carats from two sights in the prior-year period.
The full-year consolidated average realized price for rough diamonds was up 10 percent to $146 per carat, compared with $133 per carats in 2020, primarily due to positive market sentiment, De Beers said.
The Latest

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.




























