SurveysDec 02, 2021
2021 Will Be the ‘Year of Jewelry,’ Analyst Says TrendsDec 10, 2021
Here Is Pantone’s New Color of the Year
When the color institute couldn’t find the perfect shade for 2022, it created a new one.
Pantone’s 2022 Color of the Year is “Very Peri,” a periwinkle blue hue with violet-red undertones.
Carlstadt, N.J.—The Pantone Color Institute has a treasure trove of hues to choose from when selecting its annual Color of the Year.
This year, though, it created a new color from scratch, a first for the company since it began the Color of the Year program in 1999.
The Color of the Year for 2022 is “Very Peri,” a periwinkle blue hue with violet-red undertones.
“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” said Pantone in a press release about its selection.
Color experts at Pantone pick the Color of the Year, looking to everything from entertainment and films to art collections and travel destinations for inspiration.
“For our team involved in the selection, it’s not an arbitrary decision where we decide the color by gazing at a crystal ball, hoping that inspiration hits. And in fact, it’s quite the contrary,” said Laurie Pressman, vice president of Pantone, during a media call Thursday.
“This is a process that goes on all year long and entails thoughtful consideration and trend analysis. It’s a culmination of all the macrolevel trend forecasting and research that our team involved with the Pantone Color Institute conducts year-round that informs the selection.”
The color reflects the innovation and transformation taking place, said Pressman.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” she said.
Very Peri evokes confidence and curiosity, said Pantone, bolstering a creative spirit as the new year approaches.
Related stories will be right here …
This year, though, it created a new color from scratch, a first for the company since it began the Color of the Year program in 1999.
The Color of the Year for 2022 is “Very Peri,” a periwinkle blue hue with violet-red undertones.
“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” said Pantone in a press release about its selection.
Color experts at Pantone pick the Color of the Year, looking to everything from entertainment and films to art collections and travel destinations for inspiration.
“For our team involved in the selection, it’s not an arbitrary decision where we decide the color by gazing at a crystal ball, hoping that inspiration hits. And in fact, it’s quite the contrary,” said Laurie Pressman, vice president of Pantone, during a media call Thursday.
“This is a process that goes on all year long and entails thoughtful consideration and trend analysis. It’s a culmination of all the macrolevel trend forecasting and research that our team involved with the Pantone Color Institute conducts year-round that informs the selection.”
The color reflects the innovation and transformation taking place, said Pressman.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” she said.
Very Peri evokes confidence and curiosity, said Pantone, bolstering a creative spirit as the new year approaches.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” said Pantone Executive Director Leatrice Eiseman.
“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
This Omi Privé platinum ring featuring a 4.81-carat oval-shaped purple sapphire accented by oval Paraíba-type tourmalines and round diamonds, fits Pantone’s Color of the Year.
“Very Peri” evokes “a spritely, joyous attitude,” said Pantone.
Pantone described the color as “a symbol of the global zeitgeist of the moment and the transition we are going through.”
The pandemic has hastened the merging of people’s physical and digital lives, said Pantone, highlighting the rise of the artistic community in the digital space.
The new color showcases the meshing of modern life and how digital trends are coming to fruition in the physical world and vice versa.
Pantone highlighted how its new shade could lend itself to apparel and fashion accessories, noting how the color takes on different looks depending on how it’s applied, the material used, and the finishes and textures of a piece.
To make it official, the color will be added to the Pantone Fashion, Home + Interiors Color System, which is a widely used color standards system for fashion, textile, home, and interior design.
Branching out into the digital space, the company has teamed up with Microsoft to bring the color to its products, creating custom Teams backgrounds, Windows wallpapers, a new Edge theme, and a PowerPoint template.
Pantone also partnered with Artechhouse NYC, an art space located in a 100-year-old boiler room beneath Chelsea Market, using the space as the official backdrop of its Color of the Year announcement.
The art space will hold an exhibition, open to the public, about the color in 2022.
The company also collaborated with blockchain network Tezos and Paris-based artist Polygon1993 to bring the color to the digital art world.
Polygon1993 will use the color in artwork, available through a collection of NFTs, or non-fungible tokens, on the Tezos blockchain.
For more information on the Pantone Color of the Year for 2022, visit Pantone’s website.
More on Trends
The Latest
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
