Jewelry Brand The Last Line Has Expanded Into Home Accessories
“Party” is a line of tabletop décor.

Her fine jewelry brand The Last Line is full of easy-to-wear basics like tennis bracelets and chokers in every color of the rainbow, as well as stud earrings and hoops, but while timeless styles are the company’s bread and butter, the way it sells has always been unlike traditional jewelry retail.

The Last Line is sold direct-to-consumer, meaning without the traditional retail markup, making it especially friendly to young self-purchasers.
It was one of the first fine jewelry companies to offer product drops, debuting limited-edition collections monthly to generate buzz and a feeling of buy-now-or-miss-it scarcity, a retail strategy more commonly seen in streetwear.

The Last Line debuted in 2017 with e-commerce, though it’s now transitioned to an omnichannel model with a store and piercing studio in New York City.
Last year, the company offered a subscription service for customers who wanted to outfit their multiple ear piercings with a monthly mystery box of styles.

In a word, The Last Line is innovative, so it was only a matter of time until Sanders toyed with other product categories.
And now, the brand has moved into home décor with a line of tableware.
The new “Party” collection capitalizes on a trend that’s major in jewelry: zodiac motifs. It’s also filled with bows, flowers, and The Last Line’s signature color and joie de vivre, celebrating the act of communing with friends and loved ones amid an unprecedented era of separation.

“The ethos of TLL Party is very similar to jewelry—there are the staples that you want to use every day and that make your setup feel instantly put together, and there are the super special, thoughtfully designed pieces you want to treat yourself to,” Sanders said.
The designer is a devoted maximalist and her own best advertisement, mixing and matching her jewels to achieve a certain cool girl energy. The tableware collection subscribes to the same ethos, with not only plates and glassware but also candleholders and linens to create an entire tablescape.

Sanders noted both her jewelry and tableware is intended to be “current but not trendy” and able to mix with pieces customers already have and kept as heirlooms.
“I've always felt how a woman mixes her jewelry collection [is what] makes it cool,” she explained, “and I feel the same about home. I wanted to create pieces that can be used but not too worried about. We all know the signs of a good party, and nothing should be off limits.”

The Party collection has launched in time for holiday shopping. Priced between $90 and $650, it is available on the brand’s website.
The Latest

Parent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.

Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.

The virtual event will take place April 7 at 3 p.m.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The educational event will take place in Charlotte, North Carolina, this May.


The independent jeweler first opened its doors in 1888.

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.