Watchonista Now Has a Print Magazine

New York—Digital watch publication Watchonista has added print.  

Watchonista has provided content and articles for watch enthusiasts and collectors on its website and social media since it started in Switzerland in 2009. 

Now, it has launched “Watchonista: Volume 01,” representing its first foray into print publishing. 

But the biannual magazine isn’t sold in just any bookstore or newsstand. 

After it launched officially at the Couture show in Las Vegas, the only way to get a copy has been to use the “Find the Magazine” button on the Watchonista homepage to locate a retailer or brand boutique with a copy of the magazine. 

The company also distributed Volume 01 to friends of the brand around the world, it said. 

One hundred and twenty pages long, the inaugural issue covers a wide range of topics, including watch collector experiences, interviews, gift guides, and event coverage. 

All the content and most of the images (90 percent) were produced by the Watchonista team, it said in a release about the launch. 

“Thanks to the hard work of the team and the massive growth of our company, I’m thrilled to bring Watchonista’s magazine to market,” said chairman Marco Gabella.

“This exclusive concept will bring the best of our content to life via a best-in-class magazine. Plus, the introduction of The Lounge by Watchonista will allow us to present other passions that we, as Watchonistas, care deeply about.”

“The Lounge” referenced in the statement is a special section of the magazine presented on glossy paper, covering “horologically adjacent passions” the team at Watchonista enjoys, like cigars, spirits, books and more. 

Now that it has launched, “Watchonista: Volume 01” is available at all of Omega’s U.S. boutiques, Wempe Fifth Avenue, Watches of Switzerland, Mayors, Topper Jewelers, and more. 

Additional points of distribution will be added, the company said. 

For more information on Volume 01, contact magazine@watchonista.com.