Lee Michaels Has a New 10,000-Square-Foot Store on the Way
The independent retailer will move its New Orleans store to a new location, slated to open in the fall of 2022.

The retailer announced recently it has broken ground on a 10,000-square-foot store at the Lakeside Shopping Center in Metairie, a suburb of New Orleans.
The new, freestanding location will be more than double the size of the current store, which is located inside the mall, allowing Lee Michaels to grow its market presence and add new merchandise lines.
The new store will have two entrances.
One will be for the fine jewelry section of the store which will include shop-in-shops of brands like David Yurman, Roberto Coin, and Mikimoto, as well as a bridal selection.
The other entrance will be for the watch section of the store, including a Rolex corner as well as Tudor and TAG Heuer spaces.
Lee Michaels said it expects to open its new location in the Lakeside Shopping Center, where it has been doing business for 25 years, in the fall of 2022.
Lee Michaels operates nine stores across four states, opening its most recent in Albuquerque, New Mexico, earlier this year.
The company is a member of both Jewelers of America and the American Gem Society, and is currently in the second generation of ownership and management, led by Ryan Berg, Scott Berg, and Chad Berg.
“We are constantly looking to innovate and grow. We have enjoyed our Lakeside location for the last 25 years, but it is time to enhance our customer experience and the environment in which they shop,” said Lee Michael Berg, founder and chairman of the board.
“We are excited not only for our customers to see the new store, but also for our sales associates, who are our greatest asset. This is just as exciting for many of them who have been with us for 20-plus years.”
The Latest

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The company failed to file its quarterly reports in a timely manner.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The organization also announced its board of directors.


Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.