Policies & Issues

5 Things Retailers Should Know About COVID-19 Safety

Policies & IssuesAug 03, 2021

5 Things Retailers Should Know About COVID-19 Safety

As the Delta variant spreads rapidly, some retailers are reinstating mask mandates and requiring employees to get vaccinated.

20210803_Cashier.jpg
Amid a rise in the Delta variant of the coronavirus, the CDC has updated its guidance and some retailers are rethinking their store policies as well.
New York—The health and safety guidelines related to COVID-19 have continued to evolve as scientists and the medical community learn more about the virus.

The Centers for Disease Control and Prevention updated its guidance last week, reinstating its mask policy in certain cases as the Delta variant spreads rapidly.

Here are five things retailers should know about the shifting situation.

The Delta variant is spreading quickly.

First identified in India in December, the highly contagious virus strain ran rampant through the country, then the U.K., and now in the U.S., where it has become the dominant variant, according to Yale Medicine.

By the end of July, it was the cause of more than 80 percent of new U.S. COVID-19 cases, the CDC estimates.

“In a completely unmitigated environment—where no one is vaccinated or wearing masks—it’s estimated that the average person infected with the original coronavirus strain will infect 2.5 other people,” said Dr. F. Perry Wilson of Yale Medicine. 

“In the same environment, Delta would spread from one person to maybe 3.5 or 4 other people.”

 
Mask guidance from the CDC has changed.

The CDC recommends those who are not fully vaccinated and aged 2 years or older should wear a mask in indoor public places.

In most outdoor settings, you do not need to wear a mask.

However, in areas with rising numbers of COVID-19 cases, regardless of vaccination status, you may want to wear a mask in crowded outdoor areas or during activities where you will be in close contact with those who are not fully vaccinated.

Those with a compromised immune system, even if fully vaccinated, should take the same precautions as the unvaccinated, including wearing a mask, unless otherwise advised by their healthcare provider.

Masks are still required on public transportation, including planes, buses, and trains, and while indoors at airports, stations, and other transportation areas.

Retailers are reinstating mask guidelines.

As the Delta variant raises concern, some retailers are once again requiring masks to be worn in stores.

“As the virus changes, variants spread, and vaccine hesitancy in some populations continues, retailers understand that CDC guidance may evolve and masks may be necessary again in some circumstances,” said the Retail Industry Leaders Association (RILA) in a press release.

RILA asked customers to be mindful of the guidance and be respectful of employees and customers who continue to wear masks for their safety.

Last week, Apple announced it would start requiring employees and customers to wear masks regardless of their vaccination status in more than half of its stores.

Walmart is requiring its workers and encouraging its customers, including those who are vaccinated, to wear masks in areas with high COVID-19 infection rates.

The retail giant will also have employees, or “health ambassadors,” at the door handing out masks and will bring back signs explaining its policy.

Grocery chain Kroger is also encouraging shoppers, including those who are vaccinated, to wear a mask in stores.

As of Monday, Publix will also require all store employees, regardless of vaccination status, to wear a mask.

Target followed suit and is now requiring masks for employees in high-risk areas.

 Related stories will be right here … 

Some retailers are also requiring employees to be vaccinated.

In addition to a mask mandate, Walmart is requiring select employees to get vaccinated.

Its home office workers and management-level staff members who travel within the U.S. will need to be vaccinated by Oct. 4.

The requirement does not extend to store employees.

However, the company will double its vaccine incentive to $150 for workers in its stores, Sam’s Club stores, and its transportation, distribution, and fulfillment centers.

Private companies and government agencies can require employees to be vaccinated as a condition of working there.

“The best defense against the virus is getting more people vaccinated. Leading retailers are working diligently to help vaccinate Americans and are providing paid leave and other benefits to reduce any barriers for employees to be vaccinated,” said RILA.

The vaccine is still effective, says the CDC.

While there is more to learn about the virus, the CDC reiterated the vaccines are safe and effective at preventing COVID-19, including severe illness and death.

Even up against the variants, the vaccines are effective against severe disease and death.

Though infections can occur in fully vaccinated people, that has only happened to a small percentage of those vaccinated. When it does happen, the effects are usually mild.

If you are fully vaccinated and are infected with the Delta variant, you can spread it to others, as per the CDC.

Those with a weakened immune system and those who are on immunosuppressive medications may not be protected even if they are fully vaccinated.

For more information about COVID-19 and the vaccine, visit the CDC website.

The Latest

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

Weekly QuizJan 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Hannah Dodd and Claudia Jessie in Pandora Bridgerton campaign
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Ana Khouri logo
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry Excellence

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Stuller’s Color of the Year for 2026, “Signature Red”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s White

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

Gracie Abrams Chanel Coco Crush
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry Campaign

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

Bobbi L. Avery, Jeffery Bolling, Britney Phillips, and Lindsay Salvo
MajorsJan 08, 2026
Diamond Council of America Names New Board Directors

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

Headshot of National Jewler columnist Peter Smith
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Pinar Hakim Rainbow Seahorse Pendant, Nue Fine Jewelry Irene Charm, Susannah King Venus Ring
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC Show

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

Akiva Gil garnet ring
TrendsJan 07, 2026
Amanda’s Style File: Go for Garnet

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Diamonds Do Good 2025 Impact Report
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact Report

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Police cars with lights on
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District Brawl

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

Rio Grande xTool F2 Ultra Portable Laser Engraver Bundle
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

Zales storefront
MajorsJan 06, 2026
Zales Tests Out A New Look

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu
MajorsJan 06, 2026
LeachGarner Appoints New Director of Sales

Linda Coutu is rejoining the precious metals provider as its director of sales.

AGA board 2026-2029
SourcingJan 06, 2026
AGA Announces 2026 Board

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Jenna Blake diamond Fan earrings
TrendsJan 05, 2026
Amanda’s Style File: New Year’s Edition

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

Ben Nighthorse Campbell
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Saks Fifth Avenue flagship window installation
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Couture Retailer Liaison Jan Mohr
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah Real Gems
SourcingJan 02, 2026
IDCA Elects New President, Board of Directors

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

Lalaounis good luck charm 2026
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to Resilience

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy