Policies & IssuesJun 28, 2021
Retailers Call on Shoppers to Combat Bad Customer BehaviorPolicies & IssuesAug 03, 2021
5 Things Retailers Should Know About COVID-19 Safety
As the Delta variant spreads rapidly, some retailers are reinstating mask mandates and requiring employees to get vaccinated.
Amid a rise in the Delta variant of the coronavirus, the CDC has updated its guidance and some retailers are rethinking their store policies as well.
New York—The health and safety guidelines related to COVID-19 have continued to evolve as scientists and the medical community learn more about the virus.
The Centers for Disease Control and Prevention updated its guidance last week, reinstating its mask policy in certain cases as the Delta variant spreads rapidly.
Here are five things retailers should know about the shifting situation.
The Delta variant is spreading quickly.
First identified in India in December, the highly contagious virus strain ran rampant through the country, then the U.K., and now in the U.S., where it has become the dominant variant, according to Yale Medicine.
By the end of July, it was the cause of more than 80 percent of new U.S. COVID-19 cases, the CDC estimates.
“In a completely unmitigated environment—where no one is vaccinated or wearing masks—it’s estimated that the average person infected with the original coronavirus strain will infect 2.5 other people,” said Dr. F. Perry Wilson of Yale Medicine.
“In the same environment, Delta would spread from one person to maybe 3.5 or 4 other people.”
The Centers for Disease Control and Prevention updated its guidance last week, reinstating its mask policy in certain cases as the Delta variant spreads rapidly.
Here are five things retailers should know about the shifting situation.
The Delta variant is spreading quickly.
First identified in India in December, the highly contagious virus strain ran rampant through the country, then the U.K., and now in the U.S., where it has become the dominant variant, according to Yale Medicine.
By the end of July, it was the cause of more than 80 percent of new U.S. COVID-19 cases, the CDC estimates.
“In a completely unmitigated environment—where no one is vaccinated or wearing masks—it’s estimated that the average person infected with the original coronavirus strain will infect 2.5 other people,” said Dr. F. Perry Wilson of Yale Medicine.
“In the same environment, Delta would spread from one person to maybe 3.5 or 4 other people.”
The #DeltaVariant of the virus that causes #COVID19 is more than 2x as contagious as the original strain. Some fully vaccinated people can spread Delta, but vaccines provide protection from hospitalization, severe disease, and death.
— CDC (@CDCgov) August 2, 2021
Get vaccinated: https://t.co/xbvNiaVJKV. pic.twitter.com/fMI8eodQkS
Mask guidance from the CDC has changed.
The CDC recommends those who are not fully vaccinated and aged 2 years or older should wear a mask in indoor public places.
In most outdoor settings, you do not need to wear a mask.
However, in areas with rising numbers of COVID-19 cases, regardless of vaccination status, you may want to wear a mask in crowded outdoor areas or during activities where you will be in close contact with those who are not fully vaccinated.
Those with a compromised immune system, even if fully vaccinated, should take the same precautions as the unvaccinated, including wearing a mask, unless otherwise advised by their healthcare provider.
Masks are still required on public transportation, including planes, buses, and trains, and while indoors at airports, stations, and other transportation areas.
The CDC recommends those who are not fully vaccinated and aged 2 years or older should wear a mask in indoor public places.
In most outdoor settings, you do not need to wear a mask.
However, in areas with rising numbers of COVID-19 cases, regardless of vaccination status, you may want to wear a mask in crowded outdoor areas or during activities where you will be in close contact with those who are not fully vaccinated.
Those with a compromised immune system, even if fully vaccinated, should take the same precautions as the unvaccinated, including wearing a mask, unless otherwise advised by their healthcare provider.
Masks are still required on public transportation, including planes, buses, and trains, and while indoors at airports, stations, and other transportation areas.
Retailers are reinstating mask guidelines.
As the Delta variant raises concern, some retailers are once again requiring masks to be worn in stores.
“As the virus changes, variants spread, and vaccine hesitancy in some populations continues, retailers understand that CDC guidance may evolve and masks may be necessary again in some circumstances,” said the Retail Industry Leaders Association (RILA) in a press release.
RILA asked customers to be mindful of the guidance and be respectful of employees and customers who continue to wear masks for their safety.
Last week, Apple announced it would start requiring employees and customers to wear masks regardless of their vaccination status in more than half of its stores.
Walmart is requiring its workers and encouraging its customers, including those who are vaccinated, to wear masks in areas with high COVID-19 infection rates.
The retail giant will also have employees, or “health ambassadors,” at the door handing out masks and will bring back signs explaining its policy.
Grocery chain Kroger is also encouraging shoppers, including those who are vaccinated, to wear a mask in stores.
As of Monday, Publix will also require all store employees, regardless of vaccination status, to wear a mask.
Target followed suit and is now requiring masks for employees in high-risk areas.
Some retailers are also requiring employees to be vaccinated.
In addition to a mask mandate, Walmart is requiring select employees to get vaccinated.
Its home office workers and management-level staff members who travel within the U.S. will need to be vaccinated by Oct. 4.
The requirement does not extend to store employees.
However, the company will double its vaccine incentive to $150 for workers in its stores, Sam’s Club stores, and its transportation, distribution, and fulfillment centers.
Private companies and government agencies can require employees to be vaccinated as a condition of working there.
“The best defense against the virus is getting more people vaccinated. Leading retailers are working diligently to help vaccinate Americans and are providing paid leave and other benefits to reduce any barriers for employees to be vaccinated,” said RILA.
The vaccine is still effective, says the CDC.
While there is more to learn about the virus, the CDC reiterated the vaccines are safe and effective at preventing COVID-19, including severe illness and death.
Even up against the variants, the vaccines are effective against severe disease and death.
Though infections can occur in fully vaccinated people, that has only happened to a small percentage of those vaccinated. When it does happen, the effects are usually mild.
If you are fully vaccinated and are infected with the Delta variant, you can spread it to others, as per the CDC.
Those with a weakened immune system and those who are on immunosuppressive medications may not be protected even if they are fully vaccinated.
For more information about COVID-19 and the vaccine, visit the CDC website.
More on Policies & Issues
The Latest
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold JewelryIt will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO EventThe nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
MajorsFeb 13, 2026
JFC Announces New BeneficiariesThe nonprofit has welcomed four new grantees for 2026.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
