Policies & IssuesJun 28, 2021
Retailers Call on Shoppers to Combat Bad Customer BehaviorPolicies & IssuesAug 03, 2021
5 Things Retailers Should Know About COVID-19 Safety
As the Delta variant spreads rapidly, some retailers are reinstating mask mandates and requiring employees to get vaccinated.
Amid a rise in the Delta variant of the coronavirus, the CDC has updated its guidance and some retailers are rethinking their store policies as well.
New York—The health and safety guidelines related to COVID-19 have continued to evolve as scientists and the medical community learn more about the virus.
The Centers for Disease Control and Prevention updated its guidance last week, reinstating its mask policy in certain cases as the Delta variant spreads rapidly.
Here are five things retailers should know about the shifting situation.
The Delta variant is spreading quickly.
First identified in India in December, the highly contagious virus strain ran rampant through the country, then the U.K., and now in the U.S., where it has become the dominant variant, according to Yale Medicine.
By the end of July, it was the cause of more than 80 percent of new U.S. COVID-19 cases, the CDC estimates.
“In a completely unmitigated environment—where no one is vaccinated or wearing masks—it’s estimated that the average person infected with the original coronavirus strain will infect 2.5 other people,” said Dr. F. Perry Wilson of Yale Medicine.
“In the same environment, Delta would spread from one person to maybe 3.5 or 4 other people.”
The Centers for Disease Control and Prevention updated its guidance last week, reinstating its mask policy in certain cases as the Delta variant spreads rapidly.
Here are five things retailers should know about the shifting situation.
The Delta variant is spreading quickly.
First identified in India in December, the highly contagious virus strain ran rampant through the country, then the U.K., and now in the U.S., where it has become the dominant variant, according to Yale Medicine.
By the end of July, it was the cause of more than 80 percent of new U.S. COVID-19 cases, the CDC estimates.
“In a completely unmitigated environment—where no one is vaccinated or wearing masks—it’s estimated that the average person infected with the original coronavirus strain will infect 2.5 other people,” said Dr. F. Perry Wilson of Yale Medicine.
“In the same environment, Delta would spread from one person to maybe 3.5 or 4 other people.”
The #DeltaVariant of the virus that causes #COVID19 is more than 2x as contagious as the original strain. Some fully vaccinated people can spread Delta, but vaccines provide protection from hospitalization, severe disease, and death.
— CDC (@CDCgov) August 2, 2021
Get vaccinated: https://t.co/xbvNiaVJKV. pic.twitter.com/fMI8eodQkS
Mask guidance from the CDC has changed.
The CDC recommends those who are not fully vaccinated and aged 2 years or older should wear a mask in indoor public places.
In most outdoor settings, you do not need to wear a mask.
However, in areas with rising numbers of COVID-19 cases, regardless of vaccination status, you may want to wear a mask in crowded outdoor areas or during activities where you will be in close contact with those who are not fully vaccinated.
Those with a compromised immune system, even if fully vaccinated, should take the same precautions as the unvaccinated, including wearing a mask, unless otherwise advised by their healthcare provider.
Masks are still required on public transportation, including planes, buses, and trains, and while indoors at airports, stations, and other transportation areas.
The CDC recommends those who are not fully vaccinated and aged 2 years or older should wear a mask in indoor public places.
In most outdoor settings, you do not need to wear a mask.
However, in areas with rising numbers of COVID-19 cases, regardless of vaccination status, you may want to wear a mask in crowded outdoor areas or during activities where you will be in close contact with those who are not fully vaccinated.
Those with a compromised immune system, even if fully vaccinated, should take the same precautions as the unvaccinated, including wearing a mask, unless otherwise advised by their healthcare provider.
Masks are still required on public transportation, including planes, buses, and trains, and while indoors at airports, stations, and other transportation areas.
Retailers are reinstating mask guidelines.
As the Delta variant raises concern, some retailers are once again requiring masks to be worn in stores.
“As the virus changes, variants spread, and vaccine hesitancy in some populations continues, retailers understand that CDC guidance may evolve and masks may be necessary again in some circumstances,” said the Retail Industry Leaders Association (RILA) in a press release.
RILA asked customers to be mindful of the guidance and be respectful of employees and customers who continue to wear masks for their safety.
Last week, Apple announced it would start requiring employees and customers to wear masks regardless of their vaccination status in more than half of its stores.
Walmart is requiring its workers and encouraging its customers, including those who are vaccinated, to wear masks in areas with high COVID-19 infection rates.
The retail giant will also have employees, or “health ambassadors,” at the door handing out masks and will bring back signs explaining its policy.
Grocery chain Kroger is also encouraging shoppers, including those who are vaccinated, to wear a mask in stores.
As of Monday, Publix will also require all store employees, regardless of vaccination status, to wear a mask.
Target followed suit and is now requiring masks for employees in high-risk areas.
Some retailers are also requiring employees to be vaccinated.
In addition to a mask mandate, Walmart is requiring select employees to get vaccinated.
Its home office workers and management-level staff members who travel within the U.S. will need to be vaccinated by Oct. 4.
The requirement does not extend to store employees.
However, the company will double its vaccine incentive to $150 for workers in its stores, Sam’s Club stores, and its transportation, distribution, and fulfillment centers.
Private companies and government agencies can require employees to be vaccinated as a condition of working there.
“The best defense against the virus is getting more people vaccinated. Leading retailers are working diligently to help vaccinate Americans and are providing paid leave and other benefits to reduce any barriers for employees to be vaccinated,” said RILA.
The vaccine is still effective, says the CDC.
While there is more to learn about the virus, the CDC reiterated the vaccines are safe and effective at preventing COVID-19, including severe illness and death.
Even up against the variants, the vaccines are effective against severe disease and death.
Though infections can occur in fully vaccinated people, that has only happened to a small percentage of those vaccinated. When it does happen, the effects are usually mild.
If you are fully vaccinated and are infected with the Delta variant, you can spread it to others, as per the CDC.
Those with a weakened immune system and those who are on immunosuppressive medications may not be protected even if they are fully vaccinated.
For more information about COVID-19 and the vaccine, visit the CDC website.
More on Policies & Issues
The Latest
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
Weekly QuizMar 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book“The Basics of Jewelry” has been updated to include modern topics and visuals.
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
