Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

Peter Smith

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Peter Smith

Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.

Peter Smith

Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.

Peter Smith

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

Peter Smith

Discount less and sell more expensive products, Peter Smith writes.

Peter Smith

Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.

Peter Smith

Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.

Peter Smith

Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.

Peter Smith

Peter Smith shares how a whiteboard can transform a team.

Peter Smith

What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.

Peter Smith

A question from an astute young relative has Peter Smith pondering this question in his latest column.

Peter Smith

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

Peter Smith

Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.

Peter Smith

Peter Smith shares a handful of tips from his latest book that will, hopefully, make you want to read the other 96.

Peter Smith

Peter Smith says customer budgets are rarely a true indicator of what they are willing to, or likely will, spend.

Peter Smith

Peter Smith winds down the year with lessons on smizing, the importance of body language and closing the sale.

Peter Smith

Peter Smith says the idea that people will want to continue to do everything online post-pandemic is “complete and utter rubbish.”

Peter Smith

From not micro-managing to not making them managers, Peter Smith lists 10 things retailers should avoid if they want to hold onto their top salespeople.

Peter Smith

With COVID-19 creating so much uncertainty, retailers need to get in the Christmas spirit sooner rather than later this year, Peter Smith writes.

Peter Smith

Seventy-plus days into isolation, Peter Smith takes a break from sharing reopening tips to give us his ultimate lockdown playlist.

Peter Smith

In his latest column, Peter Smith muses about “Taxi Driver,” a condescending conversation, and what jewelers can learn from his dentist.

Peter Smith

Consumers will return to physical stores, writes Peter Smith, and jewelers need to be ready for them.

Peter Smith

It might be because they have a fear of rejection, and Peter Smith might have a solution for you.

Peter Smith

Peter Smith tells the tale of how a retailer overcame the odds to realize his dream.

Peter Smith