If it’s the jewelry store’s salespeople and not the owner, then you have a problem, Peter Smith writes.
From being a good listener to giving compliments, Peter Smith runs down a list of qualities top managers possess.
Peter Smith shares a dozen tips meant for both new and experienced salespeople.
Peter Smith says stores have to hire salespeople who can successfully execute in the space between pleasantries.
While the industry provides plenty of formal learning opportunities, maintaining an educational culture that starts closer to home is an absolute must, Peter Smith says.
Jewelers shouldn’t expect sales to increase when they have the wrong product in their showcases, Peter Smith writes.
Proactively driving more people through the doors is essential to improving conversion rates, Peter Smith says. Here’s how to do it.
You just need to outrun the other jewelers who haven’t adapted their businesses, Peter Smith writes.
Peter Smith discusses how retailers can go about really setting themselves apart from the pack.
Peter Smith shares snapshots of three jewelry stores that he says knock it out of the park when it comes to the retail experience.
Peter Smith discusses the possibilities that come with asking customers to talk about the person for whom they are buying.
Peter Smith challenges jewelers to reimagine their retail operation as if they were starting from scratch.