Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
MajorsSep 20, 2018
Here’s What Tiffany’s New Engagement Ring Looks Like
The jeweler’s CEO teased an “innovative diamond ring concept” last month, and now it’s here.
Tiffany’s new engagement ring, the Tiffany True, is available in platinum with a square mixed-cut diamond or in 18-karat yellow gold with a yellow diamond. Engagement rings account for 21 percent of the jeweler’s sales in the Americas.
New York—Tiffany & Co.’s CEO teased an “innovative diamond ring concept” during the company’s second quarter earnings call last month, and now it’s here.
Called Tiffany True, it is the jeweler’s first new engagement ring line since 2011, when it introduced Harmony, and the first with a dedicated diamond cut since Tiffany Lucida in 1999.
With this collection, the New York-based jeweler has created what it described as a “modern masterpiece;” a clean-looking engagement ring with sleek architectural lines and a diamond that sits low on the finger, “making it functional for the modern woman.”
The setting of Tiffany True also contains a subtle detail and nod to the 181-year-old jeweler, as a beveled “T” is visible when viewed from the side.
Chief Artistic Officer Reed Krakoff called it a “supreme expression of modern love.”
RELATED CONTENT: 5 Engagement Ring Trends for 2018The minimalistic design of Tiffany True echoes what many independent jewelers reported to National Jeweler for the 50 Jewelers/50 States series in 2017: Consumers today are leaning toward cleaner styles for engagement rings, trending away from halos and fussy floral settings to simple, prong-set solitaires.
And for Tiffany, it seems simplicity never went out of style. The six-prong Tiffany Setting, which it created in 1886 and has gone to great lengths to protect, remains its No. 1 seller.
Rings in the Tiffany True line are available in platinum or 18-karat yellow gold.
The platinum rings are set with a mixed-cut white diamond that combines a brilliant-cut pavilion with a step-cut crown that Tiffany said was engineered for maximum brilliance. Although the diamond has a name—it’s also called Tiffany True—and was created specifically for this collection, a company spokesperson confirmed that it is not a patented cut.
The yellow gold versions are set with cushion-cut yellow diamonds.
Prices in the Tiffany True line start at $7,000 and go up to $197,000+. It will be in stores in North America this autumn and go worldwide in 2019.
Tiffany True is the second line designed under Reed Krakoff, who succeeded Francesca Amfitheatrof as the company’s head of design in February 2017. He introduced his first collection, “Paper Flowers,” this past spring.
It’s also the second collection to come out since former Diesel boss Alessandro Bogliolo took over as CEO in July 2017.
Under the duo, the retailer is focusing on bringing more new product to market faster. It recently
consolidated its design and engineering teams, which were working in separate offices in New York and Rhode Island, into one facility in New York City, not far from the retailer’s headquarters at 200 Fifth Ave.
More on Majors
The Latest
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
