The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
Alex Woo Collaborates with Disney on ‘Finding Dory’
The jewelry designer’s unabashedly cute aesthetic is lending itself to an equally cute partner: the animated cast of the Finding Nemo sequel.

New York--Alex Woo’s unabashedly cute design aesthetic is lending itself to an equally cute partner: the animated cast of Finding Nemo sequel Finding Dory. Woo has partnered with Disney-Pixar on a Finding Dory-themed fine jewelry collection ahead of the film’s summer release.
“I loved the movie Finding Nemo--who doesn't?” said the designer on the project’s appeal, “I've also always had a fascination with the beauty of underwater sea life and admire how colorful and beautiful saltwater fish are.”
Woo felt the film’s animation style was a natural fit for her charm-centric jewelry. “This collection is designed with the same solid sculptural 3-D aesthetic of my other collections,” she noted.
Woo chose to depict characters Dory and Nemo, as well as a cut-out silhouette of a fish drawn from the film’s logo. These figures were rendered in sterling silver, 14-karat yellow gold and diamonds, as pendants, bracelets, charms and stud earrings, ranging from $48 to $1,198 retail.
“I envision young women who grew up watching Finding Nemo and new fans of the movie Finding Dory wearing this collection,” said Woo, “As with all my designs, each piece can represent an emotion or time in someone’s life.”
This marks the fifth such collaboration between Woo and Disney and the first Pixar-specific effort. Previously, Woo collaborated on designs for Disneynature Films’ African Cats, Chimpanzee, Bears, and most recently Monkey Kingdom; each benefitted wildlife organizations.
Inspiration-wise, Finding Dory might be the closest Woo has come to her favorite Disney film, The Little Mermaid. “I always loved the beauty of the sea, and I’ve also always had a fascination with mermaids. I grew up loving the story and the movie,” Woo explained. “What I love about these films is how they touch our hearts in so many ways. They make us laugh and smile, yet they also are so meaningful, and capture the value of family and friendship.”
The Finding Dory fine jewelry collection is available at AlexWoo.com as well as select retailers.
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