IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
WatchesJul 05, 2016
Here Are the Watches Wimbledon’s Finest Will be Wearing
Watch endorsements from the likes of Rolex, Audemars Piguet, Rado and Seiko are among the players’ most lucrative deals.
Watch endorsements are among tennis players’ most lucrative deals. Here, Roger Federer wears Rolex. Federer had the highest earnings from endorsements of any athlete in 2015. (Image courtesy of Rolex/Chris Storrar)
London--Tennis can be unpredictable.
Top players might not make it to the tournament, due to injuries or even doping scandals. Players considered a lock to go far can be upset early.
But one constant of the courts that never disappoints is the luxurious array of watches adorning the wrists of the top players, typically slipped on right after the completion of a match for photo ops.
At this year’s Wimbledon, a match between the No. 1 seed, Novak Djokovic, and 2015’s highest endorsement-earning athlete, Roger Federer, seeded third, would also have been a match between their respective sponsors Seiko and Rolex.
Unfortunately for Seiko, Djokovic suffered a shocking defeat in the third round.
The potential match-up of Andy Murray, Wimbledon’s No. 2 seed, and Stanislas Wawrinka, the third seed, will present an opportunity to check out Wawrinka’s sponsor Audemars Piguet (Murray’s contract with Rado expired in 2015).
On the women’s side, top seed Serena Williams also will be sporting Audemars Piguet, while No. 3 seed, Agnieszka Radwańska, will represent Rado.
While most of these top tennis stars have their pick of watches to wear from their respective sponsors, we’ve rounded up a few that we wouldn’t mind seeing in the finals at Wimbledon.
Wimbledon’s No. 1 seeded men’s player, Novak Djokovic, brought the Novak Djokovic Limited Edition watch to Wimbledon before suffering an early defeat. The watch is outfitted with black ceramic bezel, a rose gold finish, stainless steel case with hard coating and a crocodile leather strap. There are only 3,000 editions of the model worldwide.
No. 3 seed Roger Federer owns several Rolex models. In 2009 he wore his Datejust at the Wimbledon Finals, where he beat Andy Roddick to win his 15th slam, a record for men’s tennis. This Datejust is a combination of steel and 18-karat white gold with scratch-resistant sapphire crystal.
(Image courtesy of Rolex/Chris Storrar)
(Image courtesy of Rolex/Chris Storrar)
No. 4 seed Stanislas Wawrinka wears Audemars Piguet’s Royal Oak Offshore Chronograph in stainless steel with sapphire crystal and a rubber strap (pictured with leather strap), which retails for $26,000.
Tennis’ greatest female player and Wimbledon’s top seed, Serena Williams, will wear Audemars Piguet’s Royal Oak Offshore Quartz in 18-karat pink gold with sapphire crystal and white rubber-clad diamond-set bezel and crown, which retails for $31,300.
Rado brand ambassador, No. 3 seed Agnieszka Radwańska, brought two watches to Wimbledon: the Rado HyperChrome Automatic Chronograph with ceramic and sapphire crystal and the Rado Coupole Diamonds with steel, rose gold and diamonds.
More on Watches
The Latest
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
