Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
Here Are the Watches Wimbledon’s Finest Will be Wearing
Watch endorsements from the likes of Rolex, Audemars Piguet, Rado and Seiko are among the players’ most lucrative deals.

London--Tennis can be unpredictable.
Top players might not make it to the tournament, due to injuries or even doping scandals. Players considered a lock to go far can be upset early.
But one constant of the courts that never disappoints is the luxurious array of watches adorning the wrists of the top players, typically slipped on right after the completion of a match for photo ops.
At this year’s Wimbledon, a match between the No. 1 seed, Novak Djokovic, and 2015’s highest endorsement-earning athlete, Roger Federer, seeded third, would also have been a match between their respective sponsors Seiko and Rolex.
Unfortunately for Seiko, Djokovic suffered a shocking defeat in the third round.
The potential match-up of Andy Murray, Wimbledon’s No. 2 seed, and Stanislas Wawrinka, the third seed, will present an opportunity to check out Wawrinka’s sponsor Audemars Piguet (Murray’s contract with Rado expired in 2015).
On the women’s side, top seed Serena Williams also will be sporting Audemars Piguet, while No. 3 seed, Agnieszka Radwańska, will represent Rado.
While most of these top tennis stars have their pick of watches to wear from their respective sponsors, we’ve rounded up a few that we wouldn’t mind seeing in the finals at Wimbledon.
The Latest

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.


Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

AGS also announced the recipient of its “Women in Leadership” scholarship.

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.























