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Watch endorsements from the likes of Rolex, Audemars Piguet, Rado and Seiko are among the players’ most lucrative deals.
Watch endorsements are among tennis players’ most lucrative deals. Here, Roger Federer wears Rolex. Federer had the highest earnings from endorsements of any athlete in 2015. (Image courtesy of Rolex/Chris Storrar)
London--Tennis can be unpredictable.
Top players might not make it to the tournament, due to injuries or even doping scandals. Players considered a lock to go far can be upset early.
But one constant of the courts that never disappoints is the luxurious array of watches adorning the wrists of the top players, typically slipped on right after the completion of a match for photo ops.
At this year’s Wimbledon, a match between the No. 1 seed, Novak Djokovic, and 2015’s highest endorsement-earning athlete, Roger Federer, seeded third, would also have been a match between their respective sponsors Seiko and Rolex.
Unfortunately for Seiko, Djokovic suffered a shocking defeat in the third round.
The potential match-up of Andy Murray, Wimbledon’s No. 2 seed, and Stanislas Wawrinka, the third seed, will present an opportunity to check out Wawrinka’s sponsor Audemars Piguet (Murray’s contract with Rado expired in 2015).
On the women’s side, top seed Serena Williams also will be sporting Audemars Piguet, while No. 3 seed, Agnieszka Radwańska, will represent Rado.
While most of these top tennis stars have their pick of watches to wear from their respective sponsors, we’ve rounded up a few that we wouldn’t mind seeing in the finals at Wimbledon.
Wimbledon’s No. 1 seeded men’s player, Novak Djokovic, brought the Novak Djokovic Limited Edition watch to Wimbledon before suffering an early defeat. The watch is outfitted with black ceramic bezel, a rose gold finish, stainless steel case with hard coating and a crocodile leather strap. There are only 3,000 editions of the model worldwide.
No. 3 seed Roger Federer owns several Rolex models. In 2009 he wore his Datejust at the Wimbledon Finals, where he beat Andy Roddick to win his 15th slam, a record for men’s tennis. This Datejust is a combination of steel and 18-karat white gold with scratch-resistant sapphire crystal.
(Image courtesy of Rolex/Chris Storrar)
(Image courtesy of Rolex/Chris Storrar)
No. 4 seed Stanislas Wawrinka wears Audemars Piguet’s Royal Oak Offshore Chronograph in stainless steel with sapphire crystal and a rubber strap (pictured with leather strap), which retails for $26,000.
Tennis’ greatest female player and Wimbledon’s top seed, Serena Williams, will wear Audemars Piguet’s Royal Oak Offshore Quartz in 18-karat pink gold with sapphire crystal and white rubber-clad diamond-set bezel and crown, which retails for $31,300.
Rado brand ambassador, No. 3 seed Agnieszka Radwańska, brought two watches to Wimbledon: the Rado HyperChrome Automatic Chronograph with ceramic and sapphire crystal and the Rado Coupole Diamonds with steel, rose gold and diamonds.
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