AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
WatchesJul 05, 2016
Here Are the Watches Wimbledon’s Finest Will be Wearing
Watch endorsements from the likes of Rolex, Audemars Piguet, Rado and Seiko are among the players’ most lucrative deals.
Watch endorsements are among tennis players’ most lucrative deals. Here, Roger Federer wears Rolex. Federer had the highest earnings from endorsements of any athlete in 2015. (Image courtesy of Rolex/Chris Storrar)
London--Tennis can be unpredictable.
Top players might not make it to the tournament, due to injuries or even doping scandals. Players considered a lock to go far can be upset early.
But one constant of the courts that never disappoints is the luxurious array of watches adorning the wrists of the top players, typically slipped on right after the completion of a match for photo ops.
At this year’s Wimbledon, a match between the No. 1 seed, Novak Djokovic, and 2015’s highest endorsement-earning athlete, Roger Federer, seeded third, would also have been a match between their respective sponsors Seiko and Rolex.
Unfortunately for Seiko, Djokovic suffered a shocking defeat in the third round.
The potential match-up of Andy Murray, Wimbledon’s No. 2 seed, and Stanislas Wawrinka, the third seed, will present an opportunity to check out Wawrinka’s sponsor Audemars Piguet (Murray’s contract with Rado expired in 2015).
On the women’s side, top seed Serena Williams also will be sporting Audemars Piguet, while No. 3 seed, Agnieszka Radwańska, will represent Rado.
While most of these top tennis stars have their pick of watches to wear from their respective sponsors, we’ve rounded up a few that we wouldn’t mind seeing in the finals at Wimbledon.
Wimbledon’s No. 1 seeded men’s player, Novak Djokovic, brought the Novak Djokovic Limited Edition watch to Wimbledon before suffering an early defeat. The watch is outfitted with black ceramic bezel, a rose gold finish, stainless steel case with hard coating and a crocodile leather strap. There are only 3,000 editions of the model worldwide.
No. 3 seed Roger Federer owns several Rolex models. In 2009 he wore his Datejust at the Wimbledon Finals, where he beat Andy Roddick to win his 15th slam, a record for men’s tennis. This Datejust is a combination of steel and 18-karat white gold with scratch-resistant sapphire crystal.
(Image courtesy of Rolex/Chris Storrar)
(Image courtesy of Rolex/Chris Storrar)
No. 4 seed Stanislas Wawrinka wears Audemars Piguet’s Royal Oak Offshore Chronograph in stainless steel with sapphire crystal and a rubber strap (pictured with leather strap), which retails for $26,000.
Tennis’ greatest female player and Wimbledon’s top seed, Serena Williams, will wear Audemars Piguet’s Royal Oak Offshore Quartz in 18-karat pink gold with sapphire crystal and white rubber-clad diamond-set bezel and crown, which retails for $31,300.
Rado brand ambassador, No. 3 seed Agnieszka Radwańska, brought two watches to Wimbledon: the Rado HyperChrome Automatic Chronograph with ceramic and sapphire crystal and the Rado Coupole Diamonds with steel, rose gold and diamonds.
More on Watches
The Latest
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
