MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
WatchesMar 02, 2016
Shinola to open as many as 6 US stores next year
Watch company Shinola is mapping out locations for new standalone stores in the United States in 2015, its CEO Steven Bock told National Jeweler.
Shinola has opened a number of new standalone stores in the past few months, including one in Los Angeles, which is pictured here. CEO Steve Bock said that the company could open as many as six new locations next year.
Detroit--Watch and leather goods company Shinola is mapping out locations for new standalone stores in 2015, a strategy which CEO Steven Bock said allows the brand to tell its story and display its products in a consistent way.
The company could open up to six new locations in 2015, a goal that likely will carry through for a few years.
Bock told National Jeweler that the company wants to open five to six stores every year for the next several years, but also notes that for the company, they’re focused less on the quantity and more on finding the right markets and, within those, the right real estate.
“The stores give us the ability to really merchandise and present the brand and all of the component parts of the brand--so all of the different product categories--in a wonderfully consistent way,” Bock said. “And it’s those stores, tied into our website, that are driving the business by combining both web business and (retail stores), allowing our customer to see on our website how we merchandise and what we represent in terms of quality and value and design, and then to go into the store to see and feel the same thing.”
Shinola’s retail presence started with its original store in Detroit and then New York’s TriBeCa neighborhood.
Since then, the company has added locations in Minneapolis, Washington, D.C. and, most recently, in Los Angeles. It also added an international presence when it opened a standalone in London this fall.
Bock said Shinola is opening a store in Chicago within the next 30 days or so and a location in Ann Arbor, Mich. within the first three or four months of 2015.
He declined to give specifics past that, noting that they are still in negotiations for some openings.
When asked about how it will affect the wholesale business, Bock said that Shinola isn’t taking any focus away from that part of the company.
“(Our wholesalers) are doing a fantastic business for us so that within each major retailer we’re expanding, but we’re not looking to expand beyond those major retailers. When it comes to specialty stores, we’re very selective. We’ll expand those, but very gradually and in a very careful way.”
Along the same lines, the company just opened a watch dial manufacturing facility in its Detroit store, which features the dial factory behind a glass wall
so that the public can come in and see the brand’s dials being made. Production is expected to start at the beginning of next year.
“The idea always is to bring in and show the public increasingly more of what we’re doing from a manufacturing standpoint, so they can understand the details, the quality of the work, and can see what’s going on,” Bock said.
By the middle of next year, that store will expand from approximately 4,500 square feet to 11,000 square feet, he said--an expansion which seemingly mirrors the company’s overall growth plans.
“We’re growing quite quickly, but we’re always driven by the key factors that make a Shinola product, a Shinola product. And that is: the design, the value of the components, the quality of the work, the presentation and the consistency of everything we do. So 2014 has been a fantastic year for us, and we look forward to 2015 being very similar.”
More on Watches
The Latest
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
