ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
WatchesMar 02, 2016
Shinola to open as many as 6 US stores next year
Watch company Shinola is mapping out locations for new standalone stores in the United States in 2015, its CEO Steven Bock told National Jeweler.
Shinola has opened a number of new standalone stores in the past few months, including one in Los Angeles, which is pictured here. CEO Steve Bock said that the company could open as many as six new locations next year.
Detroit--Watch and leather goods company Shinola is mapping out locations for new standalone stores in 2015, a strategy which CEO Steven Bock said allows the brand to tell its story and display its products in a consistent way.
The company could open up to six new locations in 2015, a goal that likely will carry through for a few years.
Bock told National Jeweler that the company wants to open five to six stores every year for the next several years, but also notes that for the company, they’re focused less on the quantity and more on finding the right markets and, within those, the right real estate.
“The stores give us the ability to really merchandise and present the brand and all of the component parts of the brand--so all of the different product categories--in a wonderfully consistent way,” Bock said. “And it’s those stores, tied into our website, that are driving the business by combining both web business and (retail stores), allowing our customer to see on our website how we merchandise and what we represent in terms of quality and value and design, and then to go into the store to see and feel the same thing.”
Shinola’s retail presence started with its original store in Detroit and then New York’s TriBeCa neighborhood.
Since then, the company has added locations in Minneapolis, Washington, D.C. and, most recently, in Los Angeles. It also added an international presence when it opened a standalone in London this fall.
Bock said Shinola is opening a store in Chicago within the next 30 days or so and a location in Ann Arbor, Mich. within the first three or four months of 2015.
He declined to give specifics past that, noting that they are still in negotiations for some openings.
When asked about how it will affect the wholesale business, Bock said that Shinola isn’t taking any focus away from that part of the company.
“(Our wholesalers) are doing a fantastic business for us so that within each major retailer we’re expanding, but we’re not looking to expand beyond those major retailers. When it comes to specialty stores, we’re very selective. We’ll expand those, but very gradually and in a very careful way.”
Along the same lines, the company just opened a watch dial manufacturing facility in its Detroit store, which features the dial factory behind a glass wall
so that the public can come in and see the brand’s dials being made. Production is expected to start at the beginning of next year.
“The idea always is to bring in and show the public increasingly more of what we’re doing from a manufacturing standpoint, so they can understand the details, the quality of the work, and can see what’s going on,” Bock said.
By the middle of next year, that store will expand from approximately 4,500 square feet to 11,000 square feet, he said--an expansion which seemingly mirrors the company’s overall growth plans.
“We’re growing quite quickly, but we’re always driven by the key factors that make a Shinola product, a Shinola product. And that is: the design, the value of the components, the quality of the work, the presentation and the consistency of everything we do. So 2014 has been a fantastic year for us, and we look forward to 2015 being very similar.”
More on Watches
The Latest
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
