Majors

Kering, LVMH Offer Masks, Hand Sanitizer to Combat Coronavirus

MajorsMar 26, 2020

Kering, LVMH Offer Masks, Hand Sanitizer to Combat Coronavirus

The luxury titans are converting production facilities to produce medical supplies as their home countries of Italy and France face the coronavirus pandemic.

20200326_Coronavirus_luxury.jpg
Kering, LVMH, Prada Group, and the heir to Chow Tai Fook Jewellery Group are working to help combat the coronavirus.

New York—Kering is pitching in to combat the coronavirus, offering its services to health officials in France.

The luxury house announced it would purchase 3 million surgical masks from China to provide to the French health service.

The workshops of its brands Balenciaga and Yves Saint Laurent will manufacture masks once French officials give the green light to its manufacturing process and materials.

Kering has also donated an undisclosed amount to the Institut Pasteur, the research house named after famed French scientist Louis Pasteur, to support its research into the coronavirus.

Prior to the announcement, Kering had lent a helping hand to China and Italy as well, donating to the four major foundation hospitals in the Italian regions of Lombardy, Veneto, Tuscany and Lazio on March 11.

Its brand Gucci was among the fashion companies in Tuscany called to help the cause and may be able to donate 1.1 million surgical masks and 55,000 medical overalls in the coming weeks, subject to approval from authorities. 

Kering also donated to the Hubei Red Cross Foundation in China on Jan. 28 in an effort to combat the spread of the coronavirus.

Fellow French luxury titan LVMH also offered its assistance to the country’s health authorities.

The factories that would normally produce Christian Dior, Guerlain and Givenchy perfumes have been converted to make hand sanitizer, which will be delivered free of charge to French health authorities and provided to Assistance Publique – Hôpitaux de Paris, the public hospital system in Paris.

Around 50 tons of sanitizing gel is being distributed across French hospitals each week.


A bottle of Bulgari hand sanitizerLVMH-owned Bulgari is set to do the same in Italy. This week, the Italian brand announced plans to manufacture several hundred thousand bottles of hand sanitizer over the next two months in partnership with the brand’s fragrance manufacturing partner, Industrie Cosmetiche Riunite in Lodi, Italy.

The 75ml recyclable bottles will be distributed via the Italian government to medical facilities.

“I believe as a major economic actor and symbol of Italy, Bulgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate COVID-19,” said Bulgari CEO Jean-Christophe Babin in a press release.

“Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities,” he added.

The company has also ordered 40 million masks from

a Chinese industrial supplier in its distribution network, to be broken up into four shipments of 10 million masks that will be sent over the coming weeks.

LVMH is planning to send masks to Italy and Spain as well. 

The company said it will oversee the management of the supply chain, delivery and customs clearance for the masks, covering 5 million euros worth of related costs in the first week.

Prada will also lend a hand, the Italian luxury company announced in a press release.

Its factory in Montone in the province of Perugia, Italy will produce 80,000 medical overalls and 110,000 masks, with help from external Italian suppliers, to be given to health care officials in the region of Tuscany.

In Hong Kong, Adrian Cheng, heir to the family behind Chow Tai Fook Jewellery, announced plans in late February to produce 200,000 masks per day starting in April, according to a U.S. News report.

The masks will be distributed to Hong Kong residents, particularly low-income families, who have been unable to get masks in light of short supply and price-gouging.

Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Sylvie Jewelry Auranova Collection Campaign Imagery
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Pomellato Nudo toi et moi ring
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Deborah Meyers Experience The Birds Earrings
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ Earrings

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

ejap cohort 1872x1052.png
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs

Six new retail businesses were selected for the 2025 program, which began in January.

Melee diamonds from De Beers
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid Uncertainty

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Weekly QuizApr 24, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (1).jpg
Supplier BulletinApr 24, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Wolf CEO Simon Wolf
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. Expansion

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Iowa jeweler Herman Ginsberg
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

Charles & Colvard moissanite ring
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to Noncompliance

The company failed to file its quarterly reports in a timely manner.

Young Diamantaires
SourcingApr 24, 2025
Young Diamantaires Transition to Nonprofit

The organization also announced its board of directors.

Mined + Found "Hope" Matchbox Locket
TrendsApr 24, 2025
Amanda’s Style File: So Charming

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Scottsdale Fine Jewelers store exterior
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow Independent

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy