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Tiffany & Co. Launches First Set of ‘His and Her’ Fragrances
Tiffany & Love for Him and Tiffany & Love for Her are “a reflection of modern love,” the jeweler said.
New York—Tiffany & Co. is expanding further into the men’s luxury category, announcing the launch of its first dual fragrances.
Its new fragrances, Tiffany & Love for Him and Tiffany & Love for Her, are “a tribute to the emotional connection, and the many ways love is defined and expressed,” said Tiffany in a press release.
Chief Artistic Officer Reed Krakoff described the new fragrances as “a reflection of modern love and the authentic connections that reflect the strength, joy, and promise we find in one another.”
The fragrances will be produced and distributed by Coty Inc., the company behind a slew of luxury fragrances, including Calvin Klein and Burberry.
Tiffany & Love for Him has a citrusy scent with a wood-infused base, created by perfumers Sophie Labbé and Nicolas Beaulieu of International Flavors & Fragrances.
Both fragrances are connected by a common ingredient, blue sequoia.
The cylindrical bottles are each tinted a different but complementary shade of blue, with a black top for Him and a Tiffany Blue cap for Her.
Both bottles feature a graphic “T” pattern and the ampersand from the Tiffany logo, a symbol of connection.
Photographer and director Cass Bird shot the global advertising campaign in black and white on the streets of New York City, capturing moments between real couples.
Bird was also the photographer behind Pandora’s fall campaign, featuring “Stranger Things” actress Millie Bobbie Brown.
Grammy award-winning music producer Mark Ronson and singer-songwriter King Princess collaborated to remake “Happy Together,” a love song by The Turtles, for the campaign video.
Tiffany & Love will launch globally October 1.
The luxury jeweler recently introduced its new “Tiffany Men’s” collection, adding new jewelry and accessories to its product line-up.
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