Sponsored by GIA
5 Things To Know About the ‘New’ Pandora
The brand kicked off its relaunch event last week, showing off its revamped stores and new collections.

Copenhagen, Denmark—Pandora kicked off its brand relaunch last week with an event in Los Angeles, giving 400 guests a glance at its new look, including its revamped stores and new collections.
The star-studded guest list included celebrities like singer Charlie XCX and actress Victoria Justice as well as a medley of Instagram influencers.
VIP guests tried on pieces from the brand’s new collections, posing in clouds of pale pink smoke—the brand’s new signature color— in front of graffiti and wall murals painted by female artists, including C. Finley.
Here are five things to know about the “new” Pandora.
1. Pandora stores are getting a makeover.
The company is changing up its store layout and aesthetic, focusing on “discovery and collectability.”
The new stores are designed to promote “consumer flow and self-discovery,” showcasing the brand’s jewelry through new gallery windows, a charms bar, a gifting area and “treasure” tables.
The rollout will take place over the second half of 2019 into next year, with the first rebranded store opening in the U.K. followed by stores in key markets, including China and Italy.
Photos of the redesigned stores and information about when they will be coming to the United States are not yet available, a Pandora spokesperson told National Jeweler in an email last week.
Pandora’s online store will be getting a facelift as well, with the company updating its site to be more mobile friendly.
2. New products are hitting the shelves.
The company released its Autumn/Winter 2019 collection last week, featuring 121 different designs that include classic fall motifs like leaves and acorns.
New arrivals include the O Pendant, which allows customers to wear their Pandora charms on a necklace or clip them onto bags or jeans. The pendant ranges in price from $45 to $100, depending on the size and metal choice.
The Pandora Me collection, featuring 55 new pieces, was designed with Generation Z (16-24) in mind, as the brand is looking to boost sales by offering jewelry at entry price points.
RELATED CONTENT: 5 Things to Know About Gen ZIn its recent second-quarter results, Pandora said it plans to simplify its product portfolio, reducing its offerings by approximately 30 percent.
3. Pandora’s visuals are getting a refresh.
The brand’s new “company purpose” is: “We give a voice to people’s loves – Passions, People & Places.”
Pandora also updated its logo and monogram, using a new font style to reflect “a fresh, modern tone,” and selected pink as its signature color.

4. New collaborations are on the way.
Pandora recently announced a partnership with Warner Bros. Consumer Products to introduce a line of Harry Potter-themed jewelry, inspired by characters and symbols from the film series.
The Harry Potter x Pandora capsule collection will feature 12 new products, including charms, pendants, and a bracelet.
The collection will be available online and in stores Nov. 28, the day before Black Friday and just in time for the holiday season.
The brand will also be collaborating with Disney on a “Frozen”-inspired collection, but a launch date has not yet been announced.
5. The brand is recruiting celebrities and influencers for its new campaigns.

Pandora announced last month that “Stranger Things” actress Millie Bobby Brown would be the face of its upcoming fall campaign.
The two-time Emmy nominee signed a two-year contract with the brand to promote its new jewelry collection.
Pandora also has partnered with six influencers, chosen for their “relevance to the core Pandora audience.”
The influencers are: “Game of Thrones” actress Nathalie Emmanuel, models Georgia May Jagger and Halima Aden, dancer Larsen Thompson and artists Margaret Zhang and Tasya van Ree.
The Latest

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.


NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.