Majors

5 Things To Know About the ‘New’ Pandora

MajorsSep 03, 2019

5 Things To Know About the ‘New’ Pandora

The brand kicked off its relaunch event last week, showing off its revamped stores and new collections.

20190903_Pandora_CEO.jpg
Influencer Onyi Moss, Pandora CEO Alexander Lacik, influencer Naomi Ross and influencer Olivia Purvis attend the “Pandora Street of Loves” relaunch event last week in Los Angeles. (Photo by Andrew Toth/Getty Images for Pandora)

Copenhagen, Denmark—Pandora kicked off its brand relaunch last week with an event in Los Angeles, giving 400 guests a glance at its new look, including its revamped stores and new collections.

The star-studded guest list included celebrities like singer Charlie XCX and actress Victoria Justice as well as a medley of Instagram influencers.

VIP guests tried on pieces from the brand’s new collections, posing in clouds of pale pink smoke—the brand’s new signature color— in front of graffiti and wall murals painted by female artists, including C. Finley.

Here are five things to know about the “new” Pandora.

1. Pandora stores are getting a makeover.

The company is changing up its store layout and aesthetic, focusing on “discovery and collectability.”

The new stores are designed to promote “consumer flow and self-discovery,” showcasing the brand’s jewelry through new gallery windows, a charms bar, a gifting area and “treasure” tables.

The rollout will take place over the second half of 2019 into next year, with the first rebranded store opening in the U.K. followed by stores in key markets, including China and Italy.

Photos of the redesigned stores and information about when they will be coming to the United States are not yet available, a Pandora spokesperson told National Jeweler in an email last week.

Pandora’s online store will be getting a facelift as well, with the company updating its site to be more mobile friendly.

2. New products are hitting the shelves.

The company released its Autumn/Winter 2019 collection last week, featuring 121 different designs that include classic fall motifs like leaves and acorns.

New arrivals include the O Pendant, which allows customers to wear their Pandora charms on a necklace or clip them onto bags or jeans. The pendant ranges in price from $45 to $100, depending on the size and metal choice.

The Pandora Me collection, featuring 55 new pieces, was designed with Generation Z (16-24) in mind, as the brand is looking to boost sales by offering jewelry at entry price points.

RELATED CONTENT: 5 Things to Know About Gen Z
In its recent second-quarter results, Pandora said it plans to simplify its product portfolio, reducing its offerings by approximately 30 percent.


3. Pandora’s visuals are getting a refresh.

The brand’s new “company purpose” is: “We give a voice to people’s loves – Passions, People & Places.”

Pandora also updated its logo and monogram, using a new font style to reflect “a fresh, modern tone,” and selected pink as its signature color.


Pandora has chosen a new style for its logo.The updated visuals will appear on packaging as well as across all Pandora channels and in its new advertising campaigns.

4. New collaborations are on the way.

Pandora recently announced a partnership with Warner Bros. Consumer Products to introduce a line of Harry Potter-themed jewelry, inspired by characters and symbols from the film series.

The Harry Potter x Pandora capsule collection will feature 12 new products, including charms, pendants, and a bracelet.

The collection will be available online and in stores Nov. 28, the day before Black Friday and just in time for the holiday season.

The brand will also be collaborating with Disney on a “Frozen”-inspired collection, but a launch date has not yet been announced.

5. The brand is recruiting celebrities and influencers for its new campaigns.


Pandora chose influencers Nathalie Emmanuel (far left), Halima Aden, Larsen Thompson, Tasya van Ree, Margaret Zhang and Georgia May Jagger to promote its new products. (Photo by Andrew Toth/Getty Images for Pandora)

Pandora announced last month that “Stranger Things” actress Millie Bobby Brown would be the face of its upcoming fall campaign.

The two-time Emmy nominee signed a two-year contract with the brand to promote its new jewelry collection.

Pandora also has partnered with six influencers, chosen for their “relevance to the core Pandora audience.”

The influencers are: “Game of Thrones” actress Nathalie Emmanuel, models Georgia May Jagger and Halima Aden, dancer Larsen Thompson and artists Margaret Zhang and Tasya van Ree.
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

CD Peacock Mansion in Oak Brook, Illinois
EditorsNov 22, 2024
Out & About: Inside the CD Peacock Mansion

Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.

Xander Jane earrings
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl Studs

These punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.

Facets of Fire Pear and Marquise Diamonds
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise Diamonds

The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

5 main.jpg
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry Catalog

Sponsored by Tasha R

Weekly QuizNov 21, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
18-karat gold Tiffany & Co. pocket watch Captain Arthur Rostron
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2M

Three Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.

Cynthia Erivo wearing Have a Heart x Cynthia Erivo collection
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ Collection

Cynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.

Article-Top-Image.jpg
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYC

This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.

Mary Moses Kinney
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team

Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.

Sotheby’s New York building
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax Fraud

The auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.

Kering logo
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability Focus

The four finalists will present their pieces at the 2025 JCK Las Vegas show.

Model wearing pieces from Camera Oscura collection
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New Collection

The “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.

Columbia Gem House “Pebbles to Pines” fundraiser
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation Efforts

The money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.

The jewelry symposium 2025
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship Applications

The event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.

Stock image of police cars with lights on
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry Store

Local reports identified the woman as the wife of the jewelry store owner.

Tsar Ferdinand I Bulgaria colored diamond pin and emerald diamond ring
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry Sale

A collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.

Trove NYC flagship exterior
MajorsNov 19, 2024
Trove Opens First US Flagship in NYC

The Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.

Snoop Dogg and Carolyn Rafaelian
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love

“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.

Helzberg CEO Brad Hampton
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s Rebrand

Hampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.

Andrea Jose jewelry
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry Week

The group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.

Dolly Parton and Kendra Scott
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra Scott

The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.

IGI Expressions
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition Returns

This year’s theme asks designers to take inspiration from classic fairy tales.

New York Comic Con Javits Center crowd
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic Con

Senior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.

Marie Lichtenberg and Raiz’in collection
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ Designs

The latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.

Citizen 100th Anniversary Limited Edition #1 Pocket Watch
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket Watch

No. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.

My Next Question store security episode
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure

On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.

18th century diamond necklace
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M

Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy