The Rolex watches are from the collection of “Titanic” co-producer Alfred “Al” Giddings and will go up for sale at Sotheby’s next month.
5 Things To Know About the ‘New’ Pandora
The brand kicked off its relaunch event last week, showing off its revamped stores and new collections.
Copenhagen, Denmark—Pandora kicked off its brand relaunch last week with an event in Los Angeles, giving 400 guests a glance at its new look, including its revamped stores and new collections.
The star-studded guest list included celebrities like singer Charlie XCX and actress Victoria Justice as well as a medley of Instagram influencers.
VIP guests tried on pieces from the brand’s new collections, posing in clouds of pale pink smoke—the brand’s new signature color— in front of graffiti and wall murals painted by female artists, including C. Finley.
Here are five things to know about the “new” Pandora.
1. Pandora stores are getting a makeover.
The company is changing up its store layout and aesthetic, focusing on “discovery and collectability.”
The new stores are designed to promote “consumer flow and self-discovery,” showcasing the brand’s jewelry through new gallery windows, a charms bar, a gifting area and “treasure” tables.
The rollout will take place over the second half of 2019 into next year, with the first rebranded store opening in the U.K. followed by stores in key markets, including China and Italy.
Photos of the redesigned stores and information about when they will be coming to the United States are not yet available, a Pandora spokesperson told National Jeweler in an email last week.
Pandora’s online store will be getting a facelift as well, with the company updating its site to be more mobile friendly.
2. New products are hitting the shelves.
The company released its Autumn/Winter 2019 collection last week, featuring 121 different designs that include classic fall motifs like leaves and acorns.
New arrivals include the O Pendant, which allows customers to wear their Pandora charms on a necklace or clip them onto bags or jeans. The pendant ranges in price from $45 to $100, depending on the size and metal choice.
The Pandora Me collection, featuring 55 new pieces, was designed with Generation Z (16-24) in mind, as the brand is looking to boost sales by offering jewelry at entry price points.
RELATED CONTENT: 5 Things to Know About Gen ZIn its recent second-quarter results, Pandora said it plans to simplify its product portfolio, reducing its offerings by approximately 30 percent.
3. Pandora’s visuals are getting a refresh.
The brand’s new “company purpose” is: “We give a voice to people’s loves – Passions, People & Places.”
Pandora also updated its logo and monogram, using a new font style to reflect “a fresh, modern tone,” and selected pink as its signature color.
4. New collaborations are on the way.
Pandora recently announced a partnership with Warner Bros. Consumer Products to introduce a line of Harry Potter-themed jewelry, inspired by characters and symbols from the film series.
The Harry Potter x Pandora capsule collection will feature 12 new products, including charms, pendants, and a bracelet.
The collection will be available online and in stores Nov. 28, the day before Black Friday and just in time for the holiday season.
The brand will also be collaborating with Disney on a “Frozen”-inspired collection, but a launch date has not yet been announced.
5. The brand is recruiting celebrities and influencers for its new campaigns.
Pandora announced last month that “Stranger Things” actress Millie Bobby Brown would be the face of its upcoming fall campaign.
The two-time Emmy nominee signed a two-year contract with the brand to promote its new jewelry collection.
Pandora also has partnered with six influencers, chosen for their “relevance to the core Pandora audience.”
The influencers are: “Game of Thrones” actress Nathalie Emmanuel, models Georgia May Jagger and Halima Aden, dancer Larsen Thompson and artists Margaret Zhang and Tasya van Ree.
The Latest
The Danish jewelry company plans to open up to 150 concept stores this fiscal year.
The location will close by the end of the year due to it being financially unsustainable, GIA said.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
One lucky winner will receive a “Lizzie” diamond bracelet.
Samantha Larson has joined the Boston-based retailer.
The Emerging Jewelers Accelerator Program will guide retail jewelry entrepreneurs through an eight-month educational curriculum.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
Ten chosen designers will receive mentorship and participate in a design contest for the Tiffany & Co. x CFDA Jewelry Designer Award.
The suspects are said to have been involved in the armed robberies of four jewelry stores across three Midwest states.
The new designs blend Creative Director Reed Krakoff’s aesthetic with the brand’s Balinese roots.
The Dallas-based jeweler will showcase timepieces from Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Parmigiani Fleurier, and more.
The artwork, titled “Pristine,” was raffled off at the Canadian Jewellers Association’s recent summit.
The new store features a custom design studio and a bridal salon.
Designer Rosanne Karmes has created a collection to coincide with the release of the movie musical, which is expected to be a blockbuster.
The retailer said it will file the necessary paperwork to regain compliance as soon as it is able.
Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.
The gala includes a red carpet, music from DJ Renata, an awards program, and “mystery boxes.”
The trade show, in its third year, will take place in late September at the Donald E. Stephens Convention Center in Rosemont, Illinois.
The jeweler shared her change of heart on lab-grown diamonds and why she keeps them separate from natural diamonds in her business ventures.
The 2025 Gem Awards are scheduled to take place March 14 at Cipriani 42nd Street in New York City.
Grosz had served as Assael’s senior vice president and creative director since 2017.
“Love and Celebration” is the jeweler’s first in-house collection featuring engagement rings, wedding bands, and celebration rings.
A more positive view of the labor market contributed to the strongest monthly gain since March 2021.
The funds will be distributed to schools in the U.S., Canada, and the U.K.
Jennifer Mulvihill, the first woman to lead JSA in the organization’s 141-year history, takes over for the retiring John Kennedy.
This year’s festivities include more than 100 experiences, such as designer showcases, panel discussions, and even a treasure hunt.