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PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
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Tiffany releases TV ad with same-sex couple
The retailer’s “Will You?” campaign was designed to take a “modern look” at love. Now, the public can see the TV ad component of the campaign.
New York--In January, news surfaced that 178-year-old retailer Tiffany & Co. would debut an advertisement in the spring featuring a same-sex couple for the first time in company history.
The ad is part of a campaign called “Will You?” that Tiffany said was designed to take a “modern look at love, the proposal and marriage,” meaning the diverse pairs common in society today, from gay couples to those who choose to have children first and then (maybe) get married.
Now, the public can see the TV ad component of “Will You?,” which includes the same diverse sets of couples.
WATCH: Tiffany’s “Will You?” television commercial
The 1-minute, 13-second spot, also called “Will You?,” includes the tagline, “Every life shared begins with a question,” and can be viewed on Tiffany’s YouTube channel.
“Will You?” is a global campaign that will use digital, video and social components. It is set to debut in the spring.
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