The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
Tiffany releases TV ad with same-sex couple
The retailer’s “Will You?” campaign was designed to take a “modern look” at love. Now, the public can see the TV ad component of the campaign.
New York--In January, news surfaced that 178-year-old retailer Tiffany & Co. would debut an advertisement in the spring featuring a same-sex couple for the first time in company history.
The ad is part of a campaign called “Will You?” that Tiffany said was designed to take a “modern look at love, the proposal and marriage,” meaning the diverse pairs common in society today, from gay couples to those who choose to have children first and then (maybe) get married.
Now, the public can see the TV ad component of “Will You?,” which includes the same diverse sets of couples.
WATCH: Tiffany’s “Will You?” television commercial
The 1-minute, 13-second spot, also called “Will You?,” includes the tagline, “Every life shared begins with a question,” and can be viewed on Tiffany’s YouTube channel.
“Will You?” is a global campaign that will use digital, video and social components. It is set to debut in the spring.
The Latest

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.


The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.