Majors

At Centurion, Prestige introduces its new bridal

MajorsFeb 05, 2015

At Centurion, Prestige introduces its new bridal

Prestige Jewelry International has debuted its Marchesa bridal line exclusive to Macy’s, pieces with a bit of a vintage feel set in 18-karat gold.

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This flower solitaire ring ($10,700) is one of the pieces in the new Eternal collection that Prestige is selling under the Marchesa brand at Macy’s.

Scottsdale, Ariz.--Less than a year after it released news that it would create a line of fine jewelry under the Marchesa brand name and sell it at Macy’s, Prestige Jewelry International has debuted its pieces.

The line launched at Macy’s stores and on Macys.com at the beginning of the month, and Prestige has been introducing it to the trade at the Centurion show this week.

The “Eternal” collection features a line of engagement rings, bands, necklaces and earrings that have a hint of vintage style with a modern finish, all set in 18-karat gold.

RELATED CONTENT: Marchesa launching fine jewelry line at Macy’s

Each ring also features a small star on the inside of the shank, a symbol that is used in the Marchesa brand logo as a symbol of hopes, wishes and dreams for the future.

The fine jewelry serves as a natural extension of the fashion brand, Prestige said at Centurion on Thursday.

Based in New York, Marchesa makes high-end womenswear including wedding dresses, making Prestige the latest to tap a well-known name in wedding wear for bridal jewelry. Vera Wang has a collection for Zales and Monique Lhuillier at Blue Nile, and both lines have been a success for their respective retailers.

Georgina Chapman and Keren Craig co-founded the brand in 2004 and its namesake is Marchesa Luisa Casati (1881-1957), an Italian heiress known for her unique style.

Chapman and Craig both work with Prestige’s in-house design team to help create the pieces.

The company also will launch a line of Marchesa fine fashion jewelry. Prestige said it hopes to debut at least a portion of this line during Las Vegas market week in late May/early June.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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