Financials

Engagement Ring Sales Down Again for Blue Nile

FinancialsMay 05, 2016

Engagement Ring Sales Down Again for Blue Nile

The online retailer reported that it sold a total of $56.7 million in diamond engagement rings in the United States in Q1 2016, down from $61 million in Q1 2015.

2016_Blue-Nile-logo.jpg

Seattle--For the second quarter in a row, Blue Nile’s diamond engagement ring sales have slipped, with more people buying their rings on the website but the average sale price declining.
 
The Seattle-based e-tailer reported Thursday that U.S. engagement sales totaled $61.0 million in the first quarter ended April 3, down 7 percent from $56.7 million in the first quarter 2015.

The decrease comes on the heels of the 8 percent drop in U.S. engagement sales Blue Nile reported in the fourth quarter 2015.

On a conference call held Thursday morning, CEO Harvey Kanter described the first quarter as “challenging,” as it expected. He noted that the company’s average sale price declined and that it continues to see weakness in sales at the high end of the market.

The drop in engagement sales, the company’s core business, dragged down overall sales.

Blue Nile reported a 3 percent year-over-year decline in net sales, from $106.5 million to $103.1 million. Net income was down slightly, from $1.2 million to $1.1 million.

Non-engagement sales, a category that encompasses all other jewelry sold on the website including wedding bands, were up 4 percent from $26 million to $27.1 million.

Executives said on Thursday’s conference call that they continue seeing double-digit growth in wedding band sales while sales of diamond fashion jewelry grew in the mid-single digits. Sales of other fashion jewelry declined.

The company has added another jewelry designer to its Designer Collective, Angela George.

Also on Thursday’s call, executives spoke briefly about the company’s “webrooms,” the physical locations it is opening in malls in New York, Virginia and Oregon where consumers can try on engagement rings; all purchasing, however, still happens online.

Blue Nile has one webroom open so far, in Roosevelt Field Mall on New York’s Long Island.

Kanter said the other New York webroom, plus the ones in Virginia and Oregon, are slated to open by mid- to late summer. He also said that the company is now working on a plan to open additional webrooms in 2017, though he provided no further details on location or timing.

When asked how the company expects the webrooms to contribute to sales volume on the website in the second quarter and next year, Blue Nile Chief Financial Officer David Binder said, “It’s very much a learning period for us. We’ve very optimistic and we’re also very cautious in what a different market may do
relative to the success we’ve had a Roosevelt Field.”

Blue Nile said it anticipates sales of $114 to $117 million in the second quarter and is maintaining its full-year guidance of $465-$495 million in net sales.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Weekly QuizJan 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Burnell’s Fine Jewelry Kristi Regan, Nathan Regan, Sean Hamlin, Erin Carson
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ Award

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Orr’s Jewelers David Gordon, Marcia Gordon, Aliza Gordon, Leslie Gordon
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip District

The family-owned jeweler’s new space is in a former wholesale produce market.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Hana Kaneko rings
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Lisa Manobal, Priyanka Chopra Jonas
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden Globes

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Peter Yanzter, former executive director of AGS Labs
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Macy’s New York Herald Square
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This Year

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Jewelers Mutual logo
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

Hannah Dodd and Claudia Jessie in Pandora Bridgerton campaign
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Ana Khouri logo
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry Excellence

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

Stuller’s Color of the Year for 2026, “Signature Red”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s White

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

Gracie Abrams Chanel Coco Crush
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry Campaign

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

Bobbi L. Avery, Jeffery Bolling, Britney Phillips, and Lindsay Salvo
MajorsJan 08, 2026
Diamond Council of America Names New Board Directors

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

Headshot of National Jewler columnist Peter Smith
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy