Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TechnologyMar 14, 2018
Muse Showroom Launches E-commerce Site
It now will sell pieces from its Gemfields collaboration online.
New charms for spring 2018 like these from (left to right) Buddha Mama, Sylva & Cie and Elena Votsi from the Gemfields x Muse collaboration will now be sold on Muse’s new e-commerce site.
New York--Muse Showroom, a fine jewelry sales agency, will now sell jewelry online.
Beginning this month, musexmuse.com will be home to pieces from the Gemfields x Muse collaboration. Started in 2016, the joint effort from the colored gemstone miner and sales showroom features pieces from Muse’s designer clients using Gemfields’ Mozambican rubies and Zambian emeralds.
Muse Founder Jennifer Shanker told National Jeweler, “We receive a ton of inquiries via Instagram and often do not have anywhere to send potential clients to see the jewelry online. We and our designers needed a more comprehensive digital presence.”
In total, more than 200 styles currently are available, ranging from $500 to $85,000 retail. Items encompass rings, earrings, bracelets and necklaces, as well as charms that are sold individually, in pre-selected groups or in full necklace configurations.
Nine new charms have been released for spring 2018 by Holly Dyment, Elena Votsi, Buddha Mama and Sylva & Cie.
Beyond providing an online shopping platform directly to consumers, musexmuse.com is also intended to be a resource for retailers who can share Gemfields x Muse items with their customers in the manner of a digital catalog.
“We think our presence in the online space will help both our designers and our retailers,” said Shanker. “Clients are loyal to their retailers so if someone sees a Nikos Koulis piece and wants to buy if from Bergdorf Goodman we will facilitate this and make the piece available to the customer there.
"If someone wants to order charms through their local retailer, like Tiny Jewel Box, with whom we partner, we can send charms in on approval. By making the breadth and depth of the capsule collection available online we are providing clients with an online catalog as otherwise there is no way for clients to see the collection.”
The site features pieces from Muse’s clientele—Elena Votsi, Holly Dyment, Michelle Fantaci, Tara Hirshberg, Nancy Newberg, Nikos Koulis and Silvia Furmanovich—as well as brands who have participated in the Gemfields x Muse collaboration like Ana Khouri, Buddha Mama, Dezso by Sara Beltran, Fox & Bond, Hoorsenbuhs, Lucifer vir Honestus, Luis Morais, Savannah Stranger and Sylva & Cie.
So far, feedback from Muse’s retail partners has been positive, and Shanker believes that the e-commerce site will be mutually beneficial to all parties involved with the showroom.
She elaborated, “We avoided the digital space for years, not wanting to compete with our retailers. As time changes and
as retail evolves, we know we now need a digital presence in order to remain relevant in the market. Most individual designers have their own e-commerce sites, and as we consider ourselves to be cutting edge and ahead of the game in so many ways, we need to make this happen now.”
More on Technology
The Latest
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
