CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels JewelryU.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.
TechnologyMar 14, 2018
Muse Showroom Launches E-commerce Site
It now will sell pieces from its Gemfields collaboration online.
New charms for spring 2018 like these from (left to right) Buddha Mama, Sylva & Cie and Elena Votsi from the Gemfields x Muse collaboration will now be sold on Muse’s new e-commerce site.
New York--Muse Showroom, a fine jewelry sales agency, will now sell jewelry online.
Beginning this month, musexmuse.com will be home to pieces from the Gemfields x Muse collaboration. Started in 2016, the joint effort from the colored gemstone miner and sales showroom features pieces from Muse’s designer clients using Gemfields’ Mozambican rubies and Zambian emeralds.
Muse Founder Jennifer Shanker told National Jeweler, “We receive a ton of inquiries via Instagram and often do not have anywhere to send potential clients to see the jewelry online. We and our designers needed a more comprehensive digital presence.”
In total, more than 200 styles currently are available, ranging from $500 to $85,000 retail. Items encompass rings, earrings, bracelets and necklaces, as well as charms that are sold individually, in pre-selected groups or in full necklace configurations.
Nine new charms have been released for spring 2018 by Holly Dyment, Elena Votsi, Buddha Mama and Sylva & Cie.
Beyond providing an online shopping platform directly to consumers, musexmuse.com is also intended to be a resource for retailers who can share Gemfields x Muse items with their customers in the manner of a digital catalog.
“We think our presence in the online space will help both our designers and our retailers,” said Shanker. “Clients are loyal to their retailers so if someone sees a Nikos Koulis piece and wants to buy if from Bergdorf Goodman we will facilitate this and make the piece available to the customer there.
"If someone wants to order charms through their local retailer, like Tiny Jewel Box, with whom we partner, we can send charms in on approval. By making the breadth and depth of the capsule collection available online we are providing clients with an online catalog as otherwise there is no way for clients to see the collection.”
The site features pieces from Muse’s clientele—Elena Votsi, Holly Dyment, Michelle Fantaci, Tara Hirshberg, Nancy Newberg, Nikos Koulis and Silvia Furmanovich—as well as brands who have participated in the Gemfields x Muse collaboration like Ana Khouri, Buddha Mama, Dezso by Sara Beltran, Fox & Bond, Hoorsenbuhs, Lucifer vir Honestus, Luis Morais, Savannah Stranger and Sylva & Cie.
So far, feedback from Muse’s retail partners has been positive, and Shanker believes that the e-commerce site will be mutually beneficial to all parties involved with the showroom.
She elaborated, “We avoided the digital space for years, not wanting to compete with our retailers. As time changes and
as retail evolves, we know we now need a digital presence in order to remain relevant in the market. Most individual designers have their own e-commerce sites, and as we consider ourselves to be cutting edge and ahead of the game in so many ways, we need to make this happen now.”
More on Technology
The Latest
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
