ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
TechnologyJul 03, 2017
Amazon Expands Effort to Pull in More Prime Members
At 30 hours long, Prime Day will no longer be just a day, and is moving into three new countries too.
Amazon is expanding Prime Day, its day of mega-deals for Prime members, from 24 to 30 hours and presenting it in three new countries, China, India and Mexico.
Seattle--Amazon is making its third annual Prime Day longer and broader in an effort to get more consumers to sign up for its Prime membership.
Scheduled to begin at 9 p.m. EST on July 10, Prime Day will go for 30 hours and be offered in three additional countries--China, India and Mexico--bringing the total reach of the sales event to 13 nations worldwide.
Amazon started Prime Day, a day of steep discounts on products website-wide that’s only open to those who sign for the e-tailer’s Prime membership, in 2015.
The company said last year that the 24-hour event turned out to be its “biggest day ever” in terms of sales, with orders up 50 percent in the United States over the prior year. The No. 1 sellers were Amazon-branded electronic devices, like the Kindle, Fire tablets and Fire TV.
The day includes deals offered by small businesses that sell on Amazon.
The e-tailer said that this year, about 40 percent of the “Lightning Deals,” premium deals that are available one per customer and run for a specific period of time or until supplies are exhausted, will come from small businesses and entrepreneurs who sell on the site.
Though the company is not releasing many specifics on what types of products will be discounted starting July 10, it did say that Prime Day will include “amazing TV deals,” particularly on the Element 4K Ultra HD Smart LED – Amazon Fire Edition TV, and that it is bringing back “voice shopping,” giving exclusive deals to shoppers who have virtual assistant Alexa-enabled devices like the Amazon Echo and Echo Dot.
It also is offering deals every day from now until July 11, including 35 percent off select food and household items in Prime Pantry.
The dominant force in online retailing already, Amazon’s influence is only expected to grow.
Earlier this year, investment banking firm Needham & Co. predicted that Amazon would account for half of all online sales in the United States by 2021--and that was before announcement of the Whole Foods acquisition.
The online retailer also recently launched a bridal shop that includes engagement rings and bands among other wedding wares on Handmade, the section of its website created to compete with Etsy.
Amazon ranked No. 9 on National Jeweler’s 2016 list of $100 Million Supersellers, moving an estimated $640 million in watches and jewelry in North America in 2015.
More on Technology
The Latest
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
