Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Handmade at Amazon Launches Bridal Shop
The e-commerce giant continues to take on Etsy with the Handmade Wedding Shop, offering jewelry, wedding décor, invitations and gifts.

Seattle--Shoppers seemingly already turn to Amazon for just about everything, but the e-tailer is upping its ante with an extension into the wedding business.
Handmade at Amazon was launched in 2015 as a place for its customers to shop for handcrafted and custom items while supporting local artisans, serving as a direct competitor to Etsy.
Now, the marketplace is getting into bridal.
The Handmade Wedding Shop offers thousands of handcrafted items including wedding décor, invitations, gifts and jewelry.
Brides- and grooms-to-be already could use Amazon for such things as a wedding registry or buying wedding shoes, but now they also can use the site to explore handcrafted products for their weddings and wedding-related events.
They also can get free two-day delivery with Prime-eligible Handmade products.
Popular wedding categories and products in the Handmade Wedding Shop include jewelry--not just engagement rings and wedding bands but also bracelets, necklaces, earrings, brooches and pins--venue and reception décor, invites and paper products, fashion accessories, and gifts and mementos.
The bridal business is something that Amazon has been investing in of late.
While it has been in the wedding registry arena for nearly a decade, last year the e-tailer gave its service a major overhaul to include services, gift ideas, gift tracking and a 180-day return policy, among others.
The e-tailer said at the time that the changes had been made to create a simple, modern and fresh service that was “more relevant to millennial couples and their evolving needs.”
This most recent launch was along the same lines.
Handmade’s head of marketing, Katie Harnetiaux, said: “We created the Handmade Wedding Shop with the savvy couple in mind. From rustic chic, to glitz and glam, the Wedding Shop is a one-stop destination for customers to discover a vast selection of customized products for their big day. The ability to purchase products from local artisans on the Handmade Wedding Shop offers customers a boutique shopping experience coupled with the convenience and selection of Handmade at Amazon.”
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

“The Jewelry Book” comes out this September.


Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.