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Rocket Celebrates a Century with Vegas Giveaway
To mark its 100th anniversary, the packaging and display company will debut a new collection and give away $5,000 worth of product at JCK Las Vegas.
At the upcoming JCK Las Vegas show, Rocket will debut its Centennial Series, pictured here, and give away $5,000 worth of packaging to one winner.
New York--Packaging and display company Rocket is celebrating a century this year.
April marked its 100th anniversary, a time during which the company evolved from the business of hand-crafting watch crystals started by founder Jerome Shiffman to providing innovative packaging and displays for retailers.
The company will donate 10 percent of all orders taken for the Centennial Series at the show to Jewelers for Children.
Rocket also will give away $5,000 worth of packaging to one winner, drawn by President Michael Kaplan.
In January, Rocket moved from the Bronx location it had been in for 70 years to a new, expanded business facility in Westchester County, New York.
Located in the office park at 375 Executive Blvd. in Elmsford, Rocket said the new facility allows for a more efficient and expanded buying experience for its customers, updated manufacturing procedures and tech-based logistics that allow faster turnaround times and a larger sales support team.
The company also has offices in California and China.
“Celebrating 100 years in the business holds even more significance because third and fourth generation family members still actively head up the business,” Kaplan said. “That in itself is rare these days. We all uphold the core values that shaped this business from day one, a century ago: consistency, dependability and longevity.”
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