Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Couture Owner Launching New Trade Show in Vegas
It’s called Jewellery Box and will take place in the same venue as the Las Vegas Antique Jewelry & Watch Show.

New York--Emerald Expositions, the company that owns Couture and the Las Vegas antique jewelry show, is launching another trade show in Las Vegas next year.
Called Jewellery Box, it’s set to take place at the Las Vegas Convention Center, co-locating with the Las Vegas Antique Jewelry & Watch Show. (Organizers opted to move this show from the Paris hotel so that it could run concurrent with the 2017 editions of Couture and JCK Las Vegas.)
Camille Candella, vice president of the merchandise group for Emerald Expositions, said Jewellery Box will be mostly jewelry--both fashion and fine--but they also plan to have exhibitors who sell accessories and other merchandise that jewelers, or specialty stores that carry fine jewelry, might want to stock, such as blown glass or artwork.
The show is meant to give the retailers who come to Las Vegas the chance to buy on-trend jewelry at entry-level to moderate price points, while giving smaller jewelry designers and other artisans the chance to exhibit on a national stage.
The show is open to the trade only and is free to attend for qualified retailers.
Jewellery Box is scheduled to take place Monday, June 5 through Thursday, June 8, overlapping with the 2017 Las Vegas Antique Jewelry & Watch Show, which is June 6 to 9.
Couture will be held at the Wynn Las Vegas June 2 to 6.
Candella said they are co-locating Jewellery Box with the antique show in order to make it easier on the buyers who come to Las Vegas.
“We definitely didn’t want to go looking for another building and have the show in a completely different venue,” she said.
The cost to exhibit at Jewellery Box is $995 for companies that have exhibited at an Emerald Exposition-owned trade show recently (these include NY Now, JA New York, ASD and Couture) and $1,495 for exhibitors who are new to Emerald.
Candella said the goal is to have 300 exhibitors.
For more information on Jewellery Box contact Nicole Watson, group sales director, at Nicole.watson@emeraldexpo.com or 323-817-2230.
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