GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
SurveysSep 21, 2016
Product Pulse: How Strong is Your Bridge Jewelry Business?
The category as a percentage of overall sales has either stayed the same or increased for the majority of retailers in recent years, our latest survey found.
John Hardy was one of the brands mentioned by a number of jewelers in the latest survey as a best-seller in the “bridge” jewelry category. This is the brand’s “Lava” hinged bangle in silver with black sapphires from the recently launched Modern Chain collection.
New York--The latest category-specific survey from National Jeweler/Jewelers of America shows that bridge jewelry as a percentage of overall sales has either stayed the same or increased for retailers in recent years.
The Product Pulse survey on bridge jewelry was conducted online in late August/early September; approximately 120 jewelers responded.
It defined bridge jewelry as pieces that “bridge” the gap between costume and fine, often crafted using gold vermeil/gold fill and/or sterling silver with “semi-precious” gemstones.
Nearly half (48 percent) of jewelers said that bridge jewelry sales have stayed about the same as a percentage of their overall sales in recent years, while another 43 percent said they have increased.
Only 10 percent said they were decreasing.
More than half of retailers (53 percent) said that bridge jewelry accounts for 10 percent or less of their overall sales, while 19 percent indicated it was between 11 percent and 15 percent of the total and another 11 percent put it somewhere between 16 and 20 percent.
Thirteen percent of respondents said bridge jewelry made up between 21 and 30 percent of total sales, and another 4 percent indicated it was between 31 and 40 percent.
Only 1 percent had bridge jewelry sales at more than 40 percent of overall sales.
In terms of the overall gross margin from bridge jewelry, the most respondents (57 percent) said that the category has more than a 50 percent margin for them, while one in four said it was between 41 and 50 percent.
Only 6 percent said it was between 31 percent and 40 percent margin, while 5 percent said bridge jewelry had a margin between 21 percent and 30 percent and the remaining 6 percent saw a 20-percent-or-less margin. 
When asked why they started carrying bridge jewelry, many survey takers said they did it when the price of gold began to go up in order to have jewelry at the price points consumers wanted.
“We started as soon as gold started rising in price so that we could still offer affordable jewelry,” one respondent wrote.
Another said that they made the move into bridge “to give our customers a wider price range to select from and try out some trendy fashions.”
The possibility of a higher margin from bridge jewelry also helped, as one retailer said they began carrying jewelry in the category 18 months ago “to compensate and boost sagging sales overall.”
Among the
brands mentioned as best-sellers in the bridge category were Frederic Duclos, Kendra Scott, David Yurman, John Hardy and Ed Levin.
Outside of specific brand names, many jewelers just stated that what does best for them in this category is sterling silver jewelry set with gems or diamonds.
Outside of specific brand names, many jewelers just stated that what does best for them in this category is sterling silver jewelry set with gems or diamonds.
More on Surveys
The Latest
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEOLuca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
