Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
IndependentsMay 15, 2018
Retailer Hall of Fame 2018 Inductees: Dror and Helene Zadok
The Houston jewelers put customer service, integrity and honesty before the sale.
Helene and Dror Zadok started Zadok Jewelers in Houston, Texas, in 1976, and have since grown it to be 10 times its original size.
It’s amazing when you think about it: What was supposed to be a temporary visit to the United States led to the start of a jewelry store that put roots down, expanded, and is still a part of its community four decades later.
Click here to read the full story in the Retailer Hall of Fame issue.
That’s how it was for Dror and Helene Zadok, and their store, Zadok Jewelers. The couple is being honored this year as the inductees into National Jeweler’s Retailer Hall of Fame in the Single-Store Independent category.
The couple had been living in Israel. The Yom Kippur War had Helene’s mother worrying about her daughter and her family. So to ease her mind, Dror, Helene and their son (the first of three) went to Houston, where they had family, and expected to be there just a few years.
Because Dror’s family had been in the jewelry business for generations, the twosome went with what was familiar and opened Zadok Jewelers in 1976.
Though Helene says they “started out with more guts than brains,” clearly they had some idea what they were doing.
The store found itself in the black in the first year. Combine good results with a Houston community that was welcoming, and the Zadok family found it hard to leave.
A Family Affair
Today, Zadok Jewelers is still in its original location. It started out at approximately 1,200 square feet, but since has undergone a number of expansions and now spreads out more than 12,000 square feet.
The decision to expand the store rather than open additional locations was a conscious, thought-out one, Helene tells National Jeweler.
“We prefer it this way,” she says. “We’re full service. It’s all under one roof.”
Not to mention, they wanted to keep the entire family in one location. Their team also now includes their three sons, Jonathan, Segev and Gilad.
They come by it naturally.
The Zadoks’ sons now represent the seventh generation in jewelry, an immense source of pride for them. In fact, for Dror, the conversation around his induction into the Hall of Fame couldn’t be complete without the mention of his family, and especially his wife.
“It’s very important to mention that without my wife, I would not … be where I am today. She’s my co-everything. She was right next to me.”
The current exterior of the Zadok Jewelers store in Houston, Texas
Zadok Jewelers as it looks on the inside today
The interior of the original Zadok Jewelers store in the late 1970s, before its first expansion
Dror and Helene represent the “top of the line” when it comes to integrity and family values, says JB Star founder and designer Rafael Fouzailoff, who has known the two for three decades.
“The proof is in the pudding. They have raised these amazing boys. The business represents itself so well.”
Zadok is a humble man, according to those who work with him. It shows not only in the way he speaks, but also in how he interacts with people.
“Even though he’s the owner of the store, he’s always respectful,” Fouzailoff says. “He’s always dressed professionally. And he doesn’t look down on anybody.”
He continues, “I have a deep appreciation of his ethics. The way he approaches people, whether they are vendors or not, is with total respect.”
Her husband was brought up to be humble and modest, Helene notes, and lives by the idea that even in difficult circumstances, one has to behave honorably.
“We’ve branded the family because you can’t reproduce us. Even though we might have many brands, we are who we are.” — Helene Zadok
This resonates in Dror’s personal mantra: always be honest. If someone comes into the store with a piece they bought elsewhere and asks if it is a good value, he makes it a point to always tell the truth.
“He knows that you don’t disparage something just because it wasn’t purchased in our store, because you want that person to realize you’re going to be honest no matter what,” Helene says.
For anyone who talks to family and friends about Helene, it’s more than clear that she shares the same set of standards and ethics. But it’s especially apparent when talking to her about their sons.
“We are so proud that when we go to trade shows, people in the industry come up to us and tell us how wonderful it is to work with our sons, how respectful they are, how quietly knowledgeable they are,” she says. “There’s no arrogance, no sense of entitlement, and they have integrity. And that’s how we want our image to be.”
The two make the perfect combination to lead the store, Fouzailoff says, in both their work ethics and their values.
Rina Limor agrees, noting that Dror’s polite and soothing demeanor with customers and clients complements Helene’s incredible ability to coordinate and organize a large team and run the business according to the strictest standards.
But for the New York-based jewelry designer, it goes beyond this. For her, the Zadoks are “like family,” which seems to be a common sentiment when conversations about the store’s relationships with its vendors come up.
“It’s so great to work with people you know so well inside and out,” she says. “They are wonderful people.”
The Zadok family has been in the jewelry business for generations, with Dror representing the sixth and his sons, the seventh. Pictured here from left to right: Jonathan, Gilad, Helene, Dror and Segev Zadok.
For about 20 years, Limor has attended the Christmas event the store holds for customers, and she says the Zadoks always go above and beyond for her.
“They always take care of my accommodations. But it’s more than that,” she says. “They worry about my lunches, my dinners, everything.”
Their sense of community, customer service and especially family is so strong, in fact, that Helene believes it’s what separates them from other stores.
“We’ve branded the family because you can’t reproduce us. Even though we might have many brands, we are who we are.”
The ‘Unofficial Mayor’
The Zadoks’ treatment of customers is the same as their treatment of vendors: with respect, and like family.
They’ve put the creation of an unforgettable shopping experience for their customers, and the best customer service, at the top of the priority list for Zadok Jewelers.
“This is how we’ve stayed here all these years. Hundreds, literally hundreds, of stores have closed,” Dror says, referring to the number of independent jewelers who have gone out of business in recent years. “And thankfully we’re still here. We have generations of customers. We have three or four generations coming in.”
“We are so proud that when we go to trade shows, people in the industry come up to us and tell us how wonderful it is to work with our sons, how respectful they are, how quietly knowledgeable they are. There’s no arrogance, no sense of entitlement, and they have integrity. And that’s how we want our image to be.” — Helene Zadok
The store’s slogan is: “You’re only a stranger once at Zadok Jewelers.” For them, it’s more than just a tagline; it’s been the store’s philosophy for decades.
“We value integrity and always remember we are here because of our customers,” Dror says. “We want to focus on making a customer, not a sale.”
And customers value their interactions with Dror, whom his wife describes as a magnetic “people person.”
“He’ll walk into a restaurant, and you’d think that he was the owner. Everyone comes. He shakes hands. He knows three-quarters of the people there. Anywhere he goes, he’s like his own ambassador without really knowing that he is. People just gravitate towards him.”
Helene says he’s like the “unofficial mayor of Houston.”
It’s a fitting title since Dror, Helene and the team at Zadok Jewelers have made such a point to ingratiate themselves into and give back to the community that welcomed them so warmly all those decades ago.
In 2015, U.S. District Judge David Hittner asked Dror and Helene to be a part of a naturalization ceremony in Houston, where they shared their success story with more than 2,000 new citizens.
The business has gotten involved with many different charitable organizations, supports the arts and helped with Hurricane Harvey disaster relief.
They are there for customers when they have been nominees or honorees for awards, and have been guests at many weddings, personal events and Christmas parties.
“We try to always keep in touch on the personal side, not only on the business side,” Dror says.
More on Independents
The Latest
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
