Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Michael C. Fina Shutters Store, Goes Online Only
The 81-year-old New York City jeweler will close its doors on April 16, after which it will only operate digitally.

New York--A New York City jeweler that opened its doors in 1935 soon will say goodbye to its physical location as it moves to an online-only operation.
Michael C. Fina, which has been on Park Avenue in Manhattan for eight decades, will close up shop on April 16, after which it will have an Internet presence only.
According to President and Chief Merchant Steven Fina, the move made sense. Eighty-five percent of the company’s sales now come from its website, with jeweler seeing that the majority of its global customer base prefers to shop online.
“Becoming an online-only retailer was a strategic decision to put the majority of our resources to support those customers,” Fina told National Jeweler via email on Tuesday. “We already have a global consumer base, and this transition further enables us to anticipate what our customers need and deliver it to them in the way they want to shop, which is online.”
Fina said that fewer than 20 employees would be impacted by the store’s closing, with most job losses occurring on the sales floor, and that the company would assist in helping them find new position jobs.
Most of Michael C. Fina’s merchants, marketing team, graphic designers and other back-office employees will be keeping their jobs, he added.
Michael C. Fina has been selling online since 1999, making it one of the first retailers to offer an online wedding registry and omnichannel inventory approach, according to the company.
Now, as it relaunches as an online-only company, it will aim to put its high-end jewelry, tableware and home décor products in front of a larger audience than before by partnering with online wedding registry site Zola and Amazon.
Zola now will exclusively power the retailer’s registry, as Michael C. Fina works with Zola to offer a robust selection of more than 50 brands and 1,500 different items from the company’s luxury tableware catalog.
The company also is switching its fulfillment services over to Amazon, allowing it to ship products quicker and save on shipping costs.
Additionally, Michael C. Fina will be one of three inaugural boutiques featured by Amazon as the e-commerce giant relaunches it wedding registry, Fina said. Shoppers visiting the site will find a curated assortment of luxury tableware available at Michael C. Fina, including brands that have never before been offered by Amazon.
The company also said that it
Though Fina declined to comment on exactly what that would include, noting that additional information would be made available closer to the launch, the announcement on its website did note that it would make detailed product information readily available and create a “robust” search and filtering functionality to make it easier to find products.
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

“The Jewelry Book” comes out this September.


Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.