Crime

Two Store Security Alerts for the Holiday Season

CrimeDec 14, 2016

Two Store Security Alerts for the Holiday Season

Jewelers’ Security Alliance President John J. Kennedy said jewelers need to be aware of continued distraction thefts by “Gypsies” and to be on alert for credit card fraud.

New York--Jewelers’ Security Alliance President John J. Kennedy has two very specific tips for jewelers this holiday season.

The first is to be on alert for credit card fraud, and the second is to be aware of continued distraction thefts by the nomadic ethnic group Roma, also known as Gypsies.

In an interview with National Jeweler on Tuesday, Kennedy said that the JSA is seeing a significant amount of credit card fraud.

Credit card fraud is considered a type of theft, which was the only category of crime in the jewelry industry that had increased by the midway point of the year, rising 5 percent, the JSA said in August.

Jewelers need to be sure that they and their employees follow the requirements of the company that issued the credit card “absolutely to the letter” to avoid chargebacks, Kennedy said.

Often, fraudsters will try to have salespeople deviate from the required procedure, asking them to punch in the numbers or to swipe it even if it’s a chip card.

Some also will make a phone call if the transaction is denied, which is purportedly to the credit card company but is actually to an accomplice, who provides a “force code” that overrides the denial.

The JSA also cautions against accepting credit cards over the phone unless the customer is well known to the jeweler, with “well known” meaning that they’ve been in the store more than once just recently.

“When the card is not present, then you are at risk,” Kennedy said. “There’s no way of guaranteeing who it is or anything about them.”

He said that jewelers also need to be aware that distraction thefts allegedly being perpetrated by Roma (Gypsies) are continuing, a trend the JSA first reported to the industry in October.


This security camera still shows two women wanted in a $12,000 distraction theft at a jewelry store in Gilroy, California, in October.
At that time, there had been incidents in California, Ohio, New Hampshire, Colorado and Michigan, and an attempt at a jewelry store in Bend, Oregon.

Since then, the thefts have continued, including a Nov. 20 distraction theft at a jewelry store in Arlington, Texas, that involved two women and resulted in the loss of a $7,100 gold necklace and two gold bracelets worth $7,250 each.

Generally, Kennedy advised that jewelers be on guard this time of the year when the store gets crowded and the sales staff is busy,
though he noted that it’s a misconception that crime against jewelers spikes in November and December.

Yes, it is a time of year when staff can be more easily distracted because of the amount of action in the store. But that’s counterbalanced by the fact that stores often have more staff on the sales floor, which acts as a deterrent to thieves.

Statistics support this.

JSA’s crime report for 2015 shows that when compared to other months, December ranked relatively low in a number of categories.

For example, there were two three-minute burglaries in December 2015, compared with 18 in the month of April; 19 grab-and-runs, compared with 38 in June; and 4 smash-and-grabs, compared with 11 in January.

Overall, the JSA’s 2015 report showed that January--not December--was the most active month for all types of robberies while November was actually the least active.

“The popular wisdom is that the holidays are the most dangerous time of the year for jewelers, which is not true,” Kennedy said.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Arena Club Twilight and Eclipse Time Boxes
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Jade Trau Constellation Plié Collar
TrendsJul 10, 2026
Jade Trau Creates a Constellation of Diamonds

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Former De Beers CFO of Brands and Consumer Markets Shaun Wills
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Brilliant Earth watches
WatchesJul 10, 2026
Brilliant Earth Expands Into Watches

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

Weekly QuizJul 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Boucheron Human Being Collection Tattoo Necklace
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Baume & Mercier watch
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & Mercier

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Joopiter Logo
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch Division

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Enoch Michael
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant Winner

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

Karen Fox and Jenna Siegel
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship Winner

AGS also announced the recipient of its “Women in Leadership” scholarship.

Kendra Scott
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Hands crossed with rings on
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers List

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

Arien Gessner and Moss Makhoulian
MajorsJul 08, 2026
Richline Group Promotes 2 Execs

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers of America Impact Initiative Recipients 2026
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative Recipients

The association selected eight recipients for the funding program, which is in its second year.

Zahn Z In Rubies We Clicked
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Robinson Pelham Summer of ’96 Campaign
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Pandora pearl jewelry campaign imagery
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy