The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
This Is the Most Fun Take on Personalization We’ve Seen All Year
It’s from designer Wilfredo Rosado’s new contemporary fine jewelry brand, W.Rosado.

Los Angeles—You know those plastic beaded bracelets you used to make to spell out your name in childhood, the ones everyone began taking up again in earnest during COVID-19 lockdown this year?
Jewelry designer Wilfredo Rosado has come up with his own, far more elegant take on the nostalgic trend.
The Brooklyn, New York-based designer is most well known for his high jewelry pieces, but just launched a contemporary fine jewelry label, W.Rosado, via a Moda Operandi trunk show last month.
W.Rosado’s first collection is “Pearl ID.”
“After a few years of designing high jewelry, I felt the need to challenge myself to create a collection that is of the utmost quality and fine craftsmanship, but can easily be worn every day,” Rosado explained.
“The idea was to interpret a timeless classic into a collection that is modern and innovative, but also has the potential to transcend age and style.”
The 25-piece range features Australian South Sea pearls embedded with gold initials and symbols like a heart, star, cross, Star of David and a less kid-friendly sweet leaf, also known as the “Mary Jane.”
Rosado worked for months with artisan stone cutters in Idar-Oberstein, Germany to experiment with cutting the pearls. Craftspeople developed special tools during the process to accomplish the delicate work.
Once pearls were carved with the shape of a specific letter or symbol, artisan goldsmiths in Valenza, Italy crafted the symbols in gold and set them into the pearls.
“I pride myself on craftsmanship; it’s a hallmark of my high jewelry and I made no exceptions with this collection,” he said.
“Pearl ID” runs the gamut from a pearl stud earring or pendant with a single initial or symbol to more elaborate pearl necklaces and brooches that spell words like “Love” and “Amore.”
The collection’s mix of influences high—expert craftsmanship and materials—and low—the allusion to childlike craft jewelry—reflect Rosado’s unique artistic background.
Once upon a time, he ran in Andy Warhol’s circle in New York City, going on to serve as fashion director of his magazine, “Interview,” before moving to Milan to work under Giorgio Armani.
Now, making the move from high jewelry to more attainable styles, Rosado said he has noticed that symbols and customization continue to resonate with the typical fine jewelry customer.
“It was important to me to incorporate an element of personalization and symbolism into my first collection
In addition to the Moda Operandi trunk show, W.Rosado is set to retail at select Saks Fifth Avenue stores and on Saks.com, at Los Angeles boutique Just One Eye and on WRosado.com.
It retails between $2,500 and $100,000.
A portion of sales proceeds will benefit City Parks Foundation, of which Rosado sits on the board. It aims to expand green spaces for underserved communities in New York City.
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

Submit your pieces for a chance to win in this year's competition.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.


Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.






















