EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsSep 24, 2018
Messika and Gigi Hadid Partner Again on a Collection
The second collaboration between the French jeweler and American supermodel will hit stores at the end of the month.
Supermodel Gigi Hadid was lensed by photographers Mert & Marcus in the new Messika campaign, which features jewelry from the “My Soul” collection, designed by Hadid in collaboration with Valerie Messika.
New York—French jewelry brand Messika has once again partnered with American supermodel Gigi Hadid.
Hadid not only models Messika’s new “My Soul” collection, just as she did with the first collaboration, but also helped design it this time around.
“She embodies fashion, and fashion is a big source of inspiration for me,” creative director Valerie Messika told National Jeweler at a press presentation of the new collection during New York Fashion Week.
“When I create my jewelry, the goal is to treat the diamond with a more fashion attitude. When I said to myself, ‘Who embodies fashion today?’ I quickly think about Gigi because she is one of the new, younger generation of modeling who also loves designing. I was looking for someone who designs and loves to create.”
Hadid also represents Messika’s target demographic.
It’s no coincidence that the brand chose to collaborate with an American celebrity upon making a push into the U.S. market, exhibiting at the Couture jewelry trade show and gaining wholesale accounts in the country.
And Hadid’s role as a key figure in the new generation of models Messika references is largely contingent upon her overwhelming social media reach.
“I chose (to continue working with) her because this new generation of modeling has changed the industry a little bit because of (social media),” she said. “She is not only a face for a brand, she also embodies her own style and her own brand. I know I have big success with the younger generation. Sometimes their dream at 18 is to have their first piece of fine jewelry from Messika, so we represent exactly the same target, we speak to the same people.”
The way Hadid mixes her fine jewelry effortlessly with casual wear like jeans and leggings, documented by the paparazzi and on Instagram, exactly embodies the effortless, unfussy styling approach with which Messika designs.
While the first partnership saw them play with the best-selling Move collection, interpreting the motif in a new way in honor of its 10th anniversary, the second started with Hadid’s inspiration.
“With the second collection, we knew more about each other,” Messika said. “This year it was a blank page. We started from what she loves, and she was even more excited about it.”
Hadid created mood boards that she sent to Messika, which the latter described as “sunny” and “more Bohemian,” with hand chains, anklets and body chains indicative of Hadid’s Middle Eastern background.
Earrings from Messika’s new “My Soul” collection, designed in collaboration with brand ambassador Gigi Hadid
Messika’s partnership with the supermodel began last year, when they co-designed the 10th anniversary edition of the best-selling “Move” range.
Styles are available in 18-karat white, yellow and rose gold.
The collection is meant to be layered, mixed and matched.
Messika’s
Editors' Picks
Sponsored by
challenge was to polish and streamline Hadid’s concepts, keeping it more minimalist and in line with the brand’s ethos.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
More on Trends
The Latest
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
