Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
TrendsFeb 06, 2018
Pomellato Taps a Blogger for 2018 Campaign
The brand chose Chiara Ferragni of “The Blonde Salad” to represent a strong, modern woman.
Chiara Ferragni may look like an actress or model, but she’s a self-made CEO and style blogger, and the new face of PomellatoForWomen.
Milan--When Italian fine jewelry brand Pomellato chose the latest figure to front its “PomellatoForWomen” campaign, it looked to a self-made Italian woman who is one of the world’s most powerful digital influencers.
Chiara Ferragni got her start in 2009 as a style blogger under the moniker “The Blonde Salad.” Today, her own name is also a brand unto itself, with a line of shoes and illustrious brand partnerships attached to it.
And now, she’s the face of PomellatoForWomen, the campaign launched in 2017 (the year that marked Pomellato’s 50th anniversary) that celebrates women who demonstrate characteristics of contemporary female beauty: strength, creativity and resilience.
Famed photographer Peter Lindbergh shot the campaign with black and white film, in a style that is meant to be more intimate and emotionally resonant than traditionally glamorous or inaccessible.
In it, Ferragni dons pieces from the Iconica and Nudo collections.
Iconica also was introduced on the occasion of Pomellato’s 50th birthday last year and focuses on bold-yet-wearable gold pieces that honor Pomellato’s goldsmithing heritage. It centers on chunky-yet-lightweight stackable rings, some of which also adorn the collection’s pendants.
Nudo is Pomellato’s ode to colored gemstones, featuring stones like blue topaz and smoky quartz in classic solitaire ring and drop earring styles. This year, Pomellato is introducing a white moonstone and gray moonstone version.
“I am so proud to join this campaign that represents everything that women can be—strong and capable, and fiercely independent,” Ferragni said in statement released by Pomellato. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry.”
Lindbergh said, “What is refreshing is that Pomellato’s campaign represents women at their most authentic and natural, in their truest self-expression. This, to me, is the most beautiful thing. What impressed me most about Chiara—and I was working with her for the first time—is her strong and vibrant personality. She embodies the future of empowered femininity. She is wholeheartedly and powerfully present, a true influencer, and it just came out through my lens.”
The campaign officially will launch in print magazines this March, and has already been rolled out across digital and social media platforms.
PomellatoForWomen is a clear appeal to the female self-purchasing client and consistent with the brand’s past. The brand says that founder Pino Rabalini began the line in 1967
with the “liberated women” in mind as his client, purchasing jewelry for herself.
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
More on Trends
The Latest
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
WatchesOct 23, 2025
‘Million Dollar Hip Hop Watches’ Recounts Watch HistoryThe book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.
AuctionsOct 23, 2025
Freeman’s | Hindman Names New VP, Senior Specialist for Jewelry & WatchesAlexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.
AuctionsOct 22, 2025
Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva AuctionThe nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.
SourcingOct 22, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 22, 2025
Tiffany & Co.’s ‘Bird on a Rock’ Finds New PerchChief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.
Events & AwardsOct 22, 2025
JFC Kicks Off Halloween Costume ChallengeFive dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.
Events & AwardsOct 22, 2025
Hillsborough Antique Show Gets New OwnerRecently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.
GradingOct 21, 2025
GIA Examines Rare Bicolor Pink DiamondThe stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.
MajorsOct 21, 2025
Pomellato Brings ‘Global Attitude’ to Rodeo Drive FlagshipHollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.
Lab-GrownOct 21, 2025
Grown Brilliance Opens First FlagshipThe New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.
Events & AwardsOct 21, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
AuctionsOct 20, 2025
Sotheby's To Auction 10-Carat Vivid Pink DiamondMaking its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.
