MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
TrendsFeb 06, 2018
Pomellato Taps a Blogger for 2018 Campaign
The brand chose Chiara Ferragni of “The Blonde Salad” to represent a strong, modern woman.
Chiara Ferragni may look like an actress or model, but she’s a self-made CEO and style blogger, and the new face of PomellatoForWomen.
Milan--When Italian fine jewelry brand Pomellato chose the latest figure to front its “PomellatoForWomen” campaign, it looked to a self-made Italian woman who is one of the world’s most powerful digital influencers.
Chiara Ferragni got her start in 2009 as a style blogger under the moniker “The Blonde Salad.” Today, her own name is also a brand unto itself, with a line of shoes and illustrious brand partnerships attached to it.
And now, she’s the face of PomellatoForWomen, the campaign launched in 2017 (the year that marked Pomellato’s 50th anniversary) that celebrates women who demonstrate characteristics of contemporary female beauty: strength, creativity and resilience.
Famed photographer Peter Lindbergh shot the campaign with black and white film, in a style that is meant to be more intimate and emotionally resonant than traditionally glamorous or inaccessible.
In it, Ferragni dons pieces from the Iconica and Nudo collections.
Iconica also was introduced on the occasion of Pomellato’s 50th birthday last year and focuses on bold-yet-wearable gold pieces that honor Pomellato’s goldsmithing heritage. It centers on chunky-yet-lightweight stackable rings, some of which also adorn the collection’s pendants.
Nudo is Pomellato’s ode to colored gemstones, featuring stones like blue topaz and smoky quartz in classic solitaire ring and drop earring styles. This year, Pomellato is introducing a white moonstone and gray moonstone version.
“I am so proud to join this campaign that represents everything that women can be—strong and capable, and fiercely independent,” Ferragni said in statement released by Pomellato. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry.”
Lindbergh said, “What is refreshing is that Pomellato’s campaign represents women at their most authentic and natural, in their truest self-expression. This, to me, is the most beautiful thing. What impressed me most about Chiara—and I was working with her for the first time—is her strong and vibrant personality. She embodies the future of empowered femininity. She is wholeheartedly and powerfully present, a true influencer, and it just came out through my lens.”
The campaign officially will launch in print magazines this March, and has already been rolled out across digital and social media platforms.
PomellatoForWomen is a clear appeal to the female self-purchasing client and consistent with the brand’s past. The brand says that founder Pino Rabalini began the line in 1967
with the “liberated women” in mind as his client, purchasing jewelry for herself.
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
More on Trends
The Latest
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
