SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
TrendsFeb 06, 2018
Pomellato Taps a Blogger for 2018 Campaign
The brand chose Chiara Ferragni of “The Blonde Salad” to represent a strong, modern woman.
Chiara Ferragni may look like an actress or model, but she’s a self-made CEO and style blogger, and the new face of PomellatoForWomen.
Milan--When Italian fine jewelry brand Pomellato chose the latest figure to front its “PomellatoForWomen” campaign, it looked to a self-made Italian woman who is one of the world’s most powerful digital influencers.
Chiara Ferragni got her start in 2009 as a style blogger under the moniker “The Blonde Salad.” Today, her own name is also a brand unto itself, with a line of shoes and illustrious brand partnerships attached to it.
And now, she’s the face of PomellatoForWomen, the campaign launched in 2017 (the year that marked Pomellato’s 50th anniversary) that celebrates women who demonstrate characteristics of contemporary female beauty: strength, creativity and resilience.
Famed photographer Peter Lindbergh shot the campaign with black and white film, in a style that is meant to be more intimate and emotionally resonant than traditionally glamorous or inaccessible.
In it, Ferragni dons pieces from the Iconica and Nudo collections.
Iconica also was introduced on the occasion of Pomellato’s 50th birthday last year and focuses on bold-yet-wearable gold pieces that honor Pomellato’s goldsmithing heritage. It centers on chunky-yet-lightweight stackable rings, some of which also adorn the collection’s pendants.
Nudo is Pomellato’s ode to colored gemstones, featuring stones like blue topaz and smoky quartz in classic solitaire ring and drop earring styles. This year, Pomellato is introducing a white moonstone and gray moonstone version.
“I am so proud to join this campaign that represents everything that women can be—strong and capable, and fiercely independent,” Ferragni said in statement released by Pomellato. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry.”
Lindbergh said, “What is refreshing is that Pomellato’s campaign represents women at their most authentic and natural, in their truest self-expression. This, to me, is the most beautiful thing. What impressed me most about Chiara—and I was working with her for the first time—is her strong and vibrant personality. She embodies the future of empowered femininity. She is wholeheartedly and powerfully present, a true influencer, and it just came out through my lens.”
The campaign officially will launch in print magazines this March, and has already been rolled out across digital and social media platforms.
PomellatoForWomen is a clear appeal to the female self-purchasing client and consistent with the brand’s past. The brand says that founder Pino Rabalini began the line in 1967
with the “liberated women” in mind as his client, purchasing jewelry for herself.
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
More on Trends
The Latest
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
IndependentsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
