SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
TrendsFeb 06, 2018
Pomellato Taps a Blogger for 2018 Campaign
The brand chose Chiara Ferragni of “The Blonde Salad” to represent a strong, modern woman.
Chiara Ferragni may look like an actress or model, but she’s a self-made CEO and style blogger, and the new face of PomellatoForWomen.
Milan--When Italian fine jewelry brand Pomellato chose the latest figure to front its “PomellatoForWomen” campaign, it looked to a self-made Italian woman who is one of the world’s most powerful digital influencers.
Chiara Ferragni got her start in 2009 as a style blogger under the moniker “The Blonde Salad.” Today, her own name is also a brand unto itself, with a line of shoes and illustrious brand partnerships attached to it.
And now, she’s the face of PomellatoForWomen, the campaign launched in 2017 (the year that marked Pomellato’s 50th anniversary) that celebrates women who demonstrate characteristics of contemporary female beauty: strength, creativity and resilience.
Famed photographer Peter Lindbergh shot the campaign with black and white film, in a style that is meant to be more intimate and emotionally resonant than traditionally glamorous or inaccessible.
In it, Ferragni dons pieces from the Iconica and Nudo collections.
Iconica also was introduced on the occasion of Pomellato’s 50th birthday last year and focuses on bold-yet-wearable gold pieces that honor Pomellato’s goldsmithing heritage. It centers on chunky-yet-lightweight stackable rings, some of which also adorn the collection’s pendants.
Nudo is Pomellato’s ode to colored gemstones, featuring stones like blue topaz and smoky quartz in classic solitaire ring and drop earring styles. This year, Pomellato is introducing a white moonstone and gray moonstone version.
“I am so proud to join this campaign that represents everything that women can be—strong and capable, and fiercely independent,” Ferragni said in statement released by Pomellato. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry.”
Lindbergh said, “What is refreshing is that Pomellato’s campaign represents women at their most authentic and natural, in their truest self-expression. This, to me, is the most beautiful thing. What impressed me most about Chiara—and I was working with her for the first time—is her strong and vibrant personality. She embodies the future of empowered femininity. She is wholeheartedly and powerfully present, a true influencer, and it just came out through my lens.”
The campaign officially will launch in print magazines this March, and has already been rolled out across digital and social media platforms.
PomellatoForWomen is a clear appeal to the female self-purchasing client and consistent with the brand’s past. The brand says that founder Pino Rabalini began the line in 1967
Editors' Picks
Sponsored by
with the “liberated women” in mind as his client, purchasing jewelry for herself.
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
Seventy-five percent of the company’s workforce is female. In 2015, Sabina Belli became the company’s first female CEO.
“For the PomellatoForWomen (campaign), we really went back to our roots, to where and when it all began, with and for women,” Belli said. “And almost by historical accident, it’s an idea worth returning to, because the question of women’s rights is very much alive again today. Pomellato jewels act as exquisite frames for the real heroes of everyday life—the women themselves—and this is who we want to celebrate with our campaign.”
More on Trends
The Latest
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
