CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
TrendsOct 31, 2017
Reza Sells Through Moda Operandi
It’s the first time the high jeweler has been available outside of its atelier in Paris.
Reza’s Dune pink sapphire ring, exclusive to Moda Operandi, features a 2.98-carat certified Madagascar oval-cut pink sapphire with 28 brilliant-cut white diamonds totaling 1.99 carats. ($54,390)
New York--For the first time, Reza is expanding beyond its Place Vendôme atelier in Paris.
The high jeweler landed at ecommerce website Moda Operandi last week, in the form of one its “online trunk shows” or limited-time sales.
“We are thrilled to partner with Moda Operandi, whose sophisticated clientele are a wonderful audience for our collection of haute joaillerie,” said President and Creative Director Olivier Reza, who is son of the line’s founder, the late Alexandre.
“For New York, we will be exhibiting a selection of contemporary works that demonstrate the artistic aesthetic, commitment to perfection, and exquisite gemstones that have defined this house for over sixty years.”
The collection for sale on the site encompasses 36 pieces, highlights from Reza’s various collections honed over the years.
It starts at $11,865 for a pair of floral, 18-karat white gold and white round brilliant diamond stud earrings, though most of the selection is priced considerably higher, with a substantial portion retailing for six figures.
Dune pink sapphire ring, exclusive to Moda Operandi, features a 2.98-carat certified Madagascar oval-cut pink sapphire with 28 brilliant-cut white diamonds totaling 1.99 carats. ($54,390)
Farandoles earrings in 18-karat rose gold with 18 spinel beads totaling 25.57 carats and 70 brilliant diamonds totaling 5.26 carats ($90,825)
Eventail Dune ring with two pear-shaped diamonds and 44 brilliant diamonds set in 18-karat white gold ($54,285)
Ribbon sapphire ring in 18-karat white gold with 42 brilliant-cut white diamonds and 20 round brilliant sapphires ($72,610)
The most aspirational is a 27.9-carat carved Colombian emerald pendant suspended beneath a troidia-cut pink sapphire on a long white gold and rhodium necklace accented with a plethora of diamonds and emeralds. The one-of-a-kind piece is priced at $489,090.
Moda Operandi said that its partnership with Reza is the first in its “International Fine Jewelry Series,” a series of sales focusing on a designer’s provenance.
After highlighting Paris with the Reza sale, the e-tailer will go on to feature Vhernier from Piedmont (Italy), Pomellato from Milan and Mikimoto from New York, plus others, in 2018.
Company CEO Deborah Nicodemus commented: “Olivier Reza’s unique creations provide a balance between sophisticated design and exceptional gemstones in a way that offers the jewelry with a strong statement of style and a sense of discovery that is truly special. This is something we know our clients want in all her fashion choices and is why she shops with Moda. We are committed to offering our clients the most covetable and best brands from around the globe, and are thrilled to launch Reza as the first brand in our International Fine Jewelry Series.”
The sale ends on Nov. 25.
Fans of Reza can catch the brand in New York exhibiting at TEFAF, The European Fine Art Fair, through Wednesday.
More on Trends
The Latest
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Policies & IssuesJul 09, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into PetalsThe “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium PricingLuxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality SeriesIt follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.
Policies & IssuesJul 08, 2025
SMO Gold Launches New FoundationIn its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
MajorsJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
