Trends

Chelsy Davy Goes Back to her Roots with Africa-Inspired Jewelry

TrendsJun 03, 2016

Chelsy Davy Goes Back to her Roots with Africa-Inspired Jewelry

The Zimbabwe-born lawyer-turned-designer introduced her jewelry line to the U.S. market at Couture.

20160603_chelsy-davy-launch-1.jpg
The “Kayila” necklace by Aya in 18-karat yellow gold with tanzanite

Las Vegas--You might have heard of Chelsea Davy in regards to a certain royal romance, but be prepared to start associating the young lawyer-turned-jewelry-designer with emeralds, rubies and tanzanite.

Launched this year, Davy’s jewelry line, Aya, made its U.S. debut at this year’s Couture show with Muse showroom.

“It started with a fascination with the actual gemstones,” explained Davy of her career change, “and I wanted to do something that would take me home.”


The “Matusadona” ring in 18-karat yellow gold and ruby

Davy hails from Zimbabwe and the spirit of her brand is firmly rooted in Africa, with Zambian emeralds and Mozambican rubies sourced through Gemfields, and tanzanite from the Tanzanite Foundation. The jewelry is made in Cape Town, South Africa, with Davy splitting her time between there and London.

“I wanted to create something that was authentically African,” Davy said. “It was very important that everything was ethically sourced.”

Davy designed the brand’s first collection while staying on the Zambezi River. The resulting “Zambezi” assemblage heavily features a tusk motif to reflect the area’s elephant population.

The “Nyami Nyami” bracelet in 18-karat yellow gold and emerald

With a simple, less-is-more approach to design, “Zambezi” also features lots of round-cut gemstones set in yellow gold.

“I thought the stones were beautiful enough to stand on their own,” said the Gemological Institute of America-trained designer. “They don’t need diamonds.”

Ultimately, Davy wants to create pieces that customers never take off. “It’s low maintenance, in a way,” she laughed.

Aya also is designed to give back to the communities where it sources stones; the company is currently building a block of classrooms for the Kapila Community School in the Kabufu emerald area in Zambia.

Aya’s “Zambezi” collection ranges from $829 to $6,992 retail. It is currently available at Plukka, Baar and Bass and at Aya.co.uk.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Jade Ruzzo Tennessee Drop Earrings
CollectionsFeb 21, 2025
Piece of the Week: Jade Ruzzo’s ‘Tennessee’ Oval Drop Earrings

Heidi Gardner, an SNL cast member, wore the smoky quartz earrings on the “SNL50: The Anniversary Special” red carpet on Sunday.

Rough emerald mined by Gemfields
SourcingFeb 21, 2025
Zambia Lifts 15% Export Duty on Gemstones, Metals

The reversal comes less than two months after the Zambian government reinstated the tax in an effort to bring in more money.

Jeffrey Cohen, Steven Lagos, Michael Benavente, Monica Elias
MajorsFeb 21, 2025
24 Karat Club of New York Names New President

The organization also announced its newly elected officers and directors.

Header Image.jpg
Brought to you by
Get Ready for the JA New York Spring Show

This year will feature a new MJSA Showcase and partnership with Piazza Italia.

A polished diamond in tweezers
SourcingFeb 20, 2025
Anglo Writes Down Value of De Beers by $2.9B

As anticipated, Anglo took another impairment charge on the diamond miner and marketer, which saw revenue sink 23 percent in 2024.

Weekly QuizFeb 21, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The 2.33-carat fancy red “Winston Red” diamond
SourcingFeb 20, 2025
Harry Winston’s Son Donates Fancy Red Diamond to the Smithsonian

Ronald Winston is giving the 2.33-carat “Winston Red” to the Smithsonian, 67 years after his father donated the Hope Diamond.

Kirit Bhansali
SourcingFeb 20, 2025
GJEPC Names New Chairman, Vice Chairman

Kirit Bhansali, a partner in Smital Gems and chairman of India Jewellery Park, will take on the role of chairman.

Top Image.png
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Alisha Cornett, Nic Faini, Eric Stevens, Seth Shipley
IndependentsFeb 20, 2025
IJO Elects 4 New Board Members

Alisha Cornett, Nic Faini, Eric Stevens, and Seth Shipley have joined the organization’s board of directors for a three-year term.

Brink’s Truck
CrimeFeb 19, 2025
Brink’s to Pay $42M After Admitting to Illegally Transporting Money

The company has to pay the Justice Department and FinCEN for violating the Bank Secrecy Act, the U.S.’s main anti-money laundering law.

The Finsch diamond mine in South Africa
SourcingFeb 19, 2025
Diamond Mining Company CEO Steps Down Amid Sales Slump, Layoffs

Petra Diamonds Ltd. CEO Richard Duffy resigned as the diamond miner reported a 30 percent drop in sales to start its fiscal year.

Emmanuel Raheb
ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on Pinterest

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Cartier LAX Storefront
MajorsFeb 19, 2025
Cartier Opens New Store Inside LAX

The boutique is the French luxury brand’s first airport store on the West Coast.

Swarovski NYC flagship Ariana Grande collab
CollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande Collab

The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.

Stock image of loose polished diamonds
Policies & IssuesFeb 18, 2025
New Customs Requirements for Diamond Imports: What We Know

Beginning in April, companies importing diamonds into the United States will have to list the country in which the diamonds were mined.

 Fabergé Animals
AuctionsFeb 18, 2025
A Menagerie of Fabergé Coming to Sotheby’s

Around 30 whimsical Fabergé animal carvings will go up for auction at Sotheby’s Geneva in May.

Celine Assimon, departing CEO of De Beers Jewellers
SourcingFeb 18, 2025
Celine Assimon Stepping Down as CEO of De Beers Jewellers

Assimon will be leaving at the end of February after nearly five years with De Beers.

Tabayer Men’s Oera Collection Selections
CollectionsFeb 18, 2025
Tabayer Debuts Its First Men’s Jewelry Selections

Designs from the brand’s “Oera” collection have been reimagined with modern masculinity in mind.

Navneet montana sapphire
SourcingFeb 14, 2025
Navneet Gems Now Offering Unheated Montana Sapphires

The wholesale collection features material from the Rock Creek mine in a variety of colors.

Theresa Caputo &LIVY jewelry
CollectionsFeb 14, 2025
Carolyn Rafaelian Partners with ‘Long Island Medium’ Star

The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.

Lorraine West Diamond Open Heart Ring
CollectionsFeb 14, 2025
Piece of the Week: Lorraine West’s Diamond ‘Open Heart’ Ring

Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.

Surveillance image of Macy’s jewelry thief
CrimeFeb 13, 2025
Macy’s Employee Foils $1.5M Jewelry Theft

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Namdia rough diamonds
SourcingFeb 13, 2025
Namibian Diamond Co. Suspends CEO, COO After Deadly Heist

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Spectrum and Cutting Edge Buyer’s Choice awards
Events & AwardsFeb 13, 2025
AGTA Announces Buyer’s Choice Award Winners for Spectrum, Cutting Edge

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.

Royal Chain models in 14-karat gold fashion links
CollectionsFeb 13, 2025
Royal Chain Releases Its Spring 2025 Catalog

More than 400 new pieces are featured in the supplier’s latest catalog.

Jewelers Relief Fund logo
Policies & IssuesFeb 13, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

Jean Prounis cushion-cut diamond engagement ring
EditorsFeb 12, 2025
Q&A: Marion Fasel on the History of Diamond Engagement Rings

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy