Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Sotheby’s to Resume Live Jewelry Auctions in Early June
The auction house will start with the Magnificent Jewels and Fine Jewels sales in New York on June 9.

New York—Sotheby’s has released a new schedule of jewelry auctions for the next few months, including dates for when it will restart live, in-person sales.
It kicks off with a single-lot online auction of a diamond, enamel and gem-set Cartier Tutti Frutti bracelet from the 1930s.
The bracelet is part of a private American collection and is estimated to sell for between $600,000 and $800,000. Bidding is open through Tuesday (April 28).
Several online jewelry auctions will follow:
--Geneva Fine Jewels (April 30 to May 7);
--Italian Glamour: Jewels by Bulgari and Marina B (May 6 to 12);
--Hong Kong Fine Jewels (May 12 to 20);
--Paris Fine Jewels (May 20 to 27); and
--London Fine Jewels (May 28 to June 4).
In early June, Sotheby’s will resume live auctions, starting in New York with the Magnificent Jewels sale, rescheduled from April, and the Fine Jewels sale, both slated for June 9.
The Magnificent Jewels auction will include a 3.67-carat fancy intense blue diamond ring estimated to sell for as much as $3.5 million, and a Cartier Kashmir sapphire and diamond bracelet from the 1960s estimated to go for $750,000 to $1 million.
Following the New York sale will be the 278-lot Paris Joaillerie auction on June 10.
Highlights include the 1930s gold and diamond “Barbare” necklace by Suzanne Belperron seen below, estimated to go for about $87,000 to $151,000, and 25 pieces from Parisian jeweler Mellerio created during the late 1900s.
On June 30, Sotheby’s Geneva will hold its Magnificent Jewels and Noble Jewels auction.
The flagship sale will feature several big diamonds and gemstones, like “The Sunrise Diamond,” a 100.52-carat fancy intense yellow diamond estimated to sell for as much as $5 million, as well as signed pieces from the top jewelry houses.
Rounding out the spring and summer sale season will be the Sotheby’s Hong Kong Magnificent Jewels auction on July 10, which will include several jadeite and colored diamond lots as well as iconic signed pieces.
Like so many other businesses, Sotheby’s pushed back the dates of its live sales this spring due to the COVID-19 pandemic and held others online.
Those sales “set new benchmarks” for online jewelry auctions, the auction house said.
Its London Fine Jewels Online sale from March 31 to April 7 set a record for an online jewelry sale when it netted $3.7 million, and the auction house set record
The Latest

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.


The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.























