And the 2018 Gem Award for Lifetime Achievement Goes To …

of international publicity at Miramax, working to promote films like “Cider House Rules,” “Kids” and “Scary Movie 2.”

In 2002, Morrison got what would become the first of a string of high-profile jobs heading some of the biggest marketing campaigns in jewelry.

She was appointed director, and then director-in-charge, of the Diamond Information Center (DIC) at advertising agency JWT, the now-defunct entity that served as the marketing arm of De Beers in the United States when anti-trust issues kept the company from operating here directly.

Morrison led the team responsible for pushing De Beers’s ads, complete with the iconic tagline “A Diamond is Forever” (which was the brainchild of another woman, copywriter Frances Gerety), out to the general public.

When De Beers shut down both the DIC and the trade-facing Diamond Promotion Service in 2010, she moved over to serve as the chief marketing officer for the company’s then-new diamond brand, Forevermark.

A year later, Morrison left Forevermark for the World Gold Council, where she became the managing director of jewelry and marketing, launching what is considered one of the--if not the--best digital marketing campaigns in the jewelry space, Love Gold.

Morrison said of all the marketing campaigns she’s worked on in jewelry, Love Gold has been her favorite so far.

“It was the most creative project I was ever given,” she explained.

Handed research and data, Morrison was tasked by David Lamb, then the WGC’s managing director of jewelry, with creating a campaign to reignite interest in gold jewelry among younger consumers, to “assume nothing and go off and do something completely fresh,” she said.

“I felt like I was at ground zero, and we could do anything we wanted. We could be kind of fearless.”

What she and her team came up with was a digital-only campaign that launched on social media before its website was even up and created a worldwide following of more than a million consumers.

The conversation around #LoveGold continues on social channels today, even after the WGC shuttered its jewelry division to focus on the investment market for gold.

In 2016, following the WGC’s pivot from jewelry, Morrison returned to diamonds as the managing director of marketing for the Diamond Producers Association for a short time before departing for colored gemstone miner Gemfields.

Although she’s only been at Gemfields for a year, Morrison succeeded in putting the miner’s colored stones front and center on red carpets this past awards season. Consider: Ruth Negga’s ruby tiara at the Oscars and the “Loving” actress’s cuff of the same gemstone at the Golden Globes.

It was all Morrison’s work, even if nobody knew it.

The Gem Awards are scheduled for Friday, Jan. 19 at Cipriani 42nd Street in New York City.

In addition to Lifetime Achievement, awards will be handed out in four categories: Jewelry Design, Marketing and Communications, Media Excellence, and Retail Innovation. The nomination period is open for these categories, and will remain so through June 30.

For more information on the GEM Awards, visit Jewelers.org.