The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
Larry West Bought This 6-Carat Pink-Purple Diamond from Russia
It’s the latest in a line of notable natural colored diamonds mined and cut by Alrosa.

Moscow—Alrosa has sold another natural colored diamond from Russia to a well-known diamantaire.
The company announced Tuesday that Larry West, owner of L.J. West Diamonds, bought a 6.21-carat fancy intense pink-purple diamond directly from Alrosa.
The purchase price for the cushion-cut stone was not disclosed.
Alrosa cut and polished the diamond from a 20.18-carat stone found in Yakutia, a region in northeastern Siberia, in August 2018.
RELATED CONTENT—Up, Up, and Away: The Rise in Natural Colored Diamond PricesNew York-based West has amassed one of the largest collections of natural colored diamonds in the world.
He first started buying pink diamonds in the 1980s, traveling to the Argyle Mine in Western Australia, long before there was any buzz about the mine or its vibrant pink and purple diamonds.
His purchases include the 2.83-carat “Argyle Violet,” a purple diamond from Argyle, and a 16.78-carat vivid yellow diamond, and he’s loaned portions of his collection to museums for exhibitions on colored diamonds in the past.
But Argyle is scheduled to close at the end of 2020, cutting off the world’s major supply of pink and purple stones. Its closure is expected to send pink diamond prices soaring as supply dwindles.
“As global production declines, pink diamonds will become rarer and thus more valuable,” West said.
“This is the first diamond from Russia that I have bought directly from Alrosa. It possesses excellent characteristics and will certainly take a worthy place in my collection.”
It came with an “electronic passport” that includes a detailed visual history of the diamond’s extraction and production as well as information on the diamond cutter who created it; this information is summarized in a short film produced by Alrosa.
The 6.21-carat cushion-cut fancy intense pink-purple diamond is one of a handful of sizable natural colored diamonds to be discovered in Russia and cut and polished by Alrosa recently, which wants to become known as a supplier and cutter of natural colored diamonds.
It joins the 14.83-carat “Spirit of the Rose,” a fancy vivid purple-pink, and the 20.69-carat “Firebird,” a fancy vivid yellow Graff Diamonds bought in late 2019, also directly from Alrosa.
These two diamonds are part of a three-stone collection Alrosa has dubbed “The Spectacle.” The third diamonds has yet to be revealed.
The Latest

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.


The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Here are 13 small charms to inspire your layered looks this summer.

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe is Signet’s vice president of public relations and brand communications.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.






















