Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
SourcingNov 19, 2018
The First Full Collection Using Greenland Gems Is Coming
A Danish jeweler is launching it, with the priciest piece topping $40,000.
Danish retailer Hartmann’s Jewellery is set to launch a full collection using Greenlandic gems. The line features more than 50 pieces of jewelry using about 300 carats total of rubies and pink sapphires.
New York—A jewelry collection featuring Greenland rubies and pink sapphires is launching this week.
While other jewelry designers have worked with the gems before, Danish luxury brand Hartmann’s Jewellery is the first to create a full collection centered on the stones.
It is comprised of more than 50 pieces using about 300 carats of rubies and pink sapphires from the ice-covered island.
Greenland Ruby is the only company currently mining rubies and pink sapphires in Greenland. It does so at a remote site in Aappaluttoq, Greenland, 155 miles south of Nuuk, the country’s capital.
Ulrik Hartmann, founder and owner of Hartmann’s, visited the Aappaluttoq mine in August.
He took a Danish TV cameraman along with him with to take videos and still photography of the scenery for a campaign posted across social media and on the company’s website.
The jeweler also is focusing on the traceable mine-to-market aspect of the stones, as well as its responsible sourcing component—each Greenland Ruby gem comes with a certificate of origin authorized and issued by the Government of Greenland, guaranteeing a high standard for human rights and environmental responsibility, the company said.
While other jewelry designers have worked with the gems before, Danish luxury brand Hartmann’s Jewellery is the first to create a full collection centered on the stones.
It is comprised of more than 50 pieces using about 300 carats of rubies and pink sapphires from the ice-covered island.
Greenland Ruby is the only company currently mining rubies and pink sapphires in Greenland. It does so at a remote site in Aappaluttoq, Greenland, 155 miles south of Nuuk, the country’s capital.
Ulrik Hartmann, founder and owner of Hartmann’s, visited the Aappaluttoq mine in August.
He took a Danish TV cameraman along with him with to take videos and still photography of the scenery for a campaign posted across social media and on the company’s website.
The jeweler also is focusing on the traceable mine-to-market aspect of the stones, as well as its responsible sourcing component—each Greenland Ruby gem comes with a certificate of origin authorized and issued by the Government of Greenland, guaranteeing a high standard for human rights and environmental responsibility, the company said.
Though other designers have used Greenlandic gemstones in their jewelry, Hartmann’s is the first to release a full collection.
“The idea that corundum formed beneath this incredible landscape 3 billion years ago intrigued me,” Hartmann said. “Introducing this new source of ruby and pink sapphire, while also honoring its isolated, rare and unique setting, will be a pleasure.”
The collection ranges in price from $1,500 to $45,000 at retail. According to the Hartmann’s website, the collection will launch Wednesday (Nov. 21) and be available in Scandinavia. (No further information about possible future distribution was available by press time.)
Hartmann’s specializes in offering some of the world’s most exclusive gems, especially colored diamonds.
It is one of only a few retailers in Europe that is an “Argyle Pink Select Atelier,” for the rare pink diamonds it sells from Rio Tinto’s Argyle mine in Western Australia, and is the sole distributor of Boucheron’s luxury branded jewelry and watches in Scandinavia.
More on Sourcing
The Latest
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
