Majors

New YouTube Docuseries Explores Hip-Hop Jewelry World

MajorsJul 15, 2021

New YouTube Docuseries Explores Hip-Hop Jewelry World

The four-part series features the jewels of hip-hop stars and insights from the designers who make them.

Quavo, a member of rap group Migos, was an executive producer of “Ice Cold,” the new YouTube docuseries about the world of hip-hop jewelry. (Image courtesy of YouTube)
New York—A new YouTube Originals docuseries is taking viewers backstage into the world of hip-hop jewelry.

The four-episode series, titled “Ice Cold,” features some of the genre’s biggest stars, including J Balvin, Lil Baby, Lil Yachty, A Boogie, A$AP Ferg, and Talib Kweli.

Celebrity jewelers Ben Baller, Eliantte, Johnny Dang, Icebox, and others—all known for crafting heavily bejeweled masterpieces—also make appearances.

“The series dives into hip-hop’s ability to reimagine and transcend established notions of wealth, status, superiority and the sheer resilience of hip-hop culture,” said YouTube in a press release about the series.

WATCH: The “Ice Cold” Trailer
Gold and diamond chains are a particular favorite among the hip-hop community, but the connection runs deeper than a style choice.

They have become not only a status symbol, but also a way to make up for lost time, financially speaking.

“Because of slavery and Jim Crow and redlining, and overcriminalization of Black people, Black people have not been able to build the same type of wealth as white people in this country,” said Kweli in the first episode.

Karam Gill directed the docuseries, and it was executive produced by Migos, Kevin “Coach K.” Lee, and Pierre “P” Thomas.

“We all have our own ways of feeling and displaying success,” said Gill in the release.

“This series explores that concept through the story of hip-hop jewelry. It’s a deeper look at the construct of ‘The American Dream’ and how hip-hop has redefined it through jewelry and creative expression.”

“Ice Cold” was co-produced by Quality Films, Universal Music Group’s Mercury Studios and Polygram Entertainment, Mass Appeal, and MGX Creative.

The full series is available to watch now on YouTube.

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