Policies & Issues

De Beers To Donate Additional $7M to COVID-19 Support

Policies & IssuesJun 07, 2021

De Beers To Donate Additional $7M to COVID-19 Support

The money will go toward vaccine rollout in Botswana and Namibia, as well as diamond industry response efforts in India.

London—De Beers Group announced it has pledged an additional $7 million toward COVID-19 relief efforts and vaccine rollouts. 

The diamond miner said it will pledge $6.8 million to support the national vaccine procurement and rollout programs in Botswana and Namibia, two of its diamond mining partner countries. 

About $5 million will go to Botswana and $1.8 million to Namibia. 

De Beers said it will work with the respective governments to find the best ways for the money to assist their programs and benefit their populations. 

Additionally, it has pledged $270,000 to support COVID-19 response efforts for India’s gem and jewelry industry as the country fights a devastating second wave of the coronavirus. 

The money will be shared between the Gem & Jewellery National Relief Foundation, established by the Gem and Jewellery Export Promotion Council, and the All India Gem and Jewellery Domestic Council’s COVID-19 Relief Fund to support industry artisans. 

Both are focused on procuring and mobilizing oxygen concentrators and ventilators, and securing medicine for hospitals and medical centers. 

This latest pledge builds on the more than $10 million De Beers Group and its joint ventures have already contributed to its diamond producing partner countries of Botswana, Canada, Namibia, and South Africa for their pandemic responses.

 Related stories will be right here … 
“From the outset of COVID-19 we have been committed to supporting our diamond producing partner countries in responding to and recovering from the impacts of the pandemic,” De Beers CEO Bruce Cleaver said.

“The delivery of successful national vaccine programs is a critical part of the recovery phase, and we are committed to working with our government partners to ensure we support their national vaccination strategies in the best way possible.”

He added: “As the global heart of the diamond manufacturing sector, the situation in India affects us all in the diamond industry, and our thoughts are with everyone in India as the country faces its greatest challenge yet with regards to COVID-19. It’s heartening to see the GJEPC and GJC playing such a vital role in helping those in the Indian diamond sector affected by the virus and we are proud to support their critical work.”

De Beers Group’s COVID-19 support strategy has comprised three separate phases: helping communities prepare for the pandemic, supporting the emergency response, and partnering in economic recovery.

Its support in each phase has been wide-ranging, such as providing health and hygiene products and infrastructure, donating medical equipment and supplies, and providing support for social services and shelters in response to increasing gender-based violence.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Recorded WebinarsJun 18, 2021
Watch: How to Ace the Branding Game

Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.

FinancialsJun 18, 2021
Jewelry Sales Surge in May, Says Mastercard

U.S. jewelry sales were up more than 200 percent year-over-year in May while also exceeding pre-pandemic levels.

CollectionsJun 18, 2021
Foundrae Has an Epic Charitable Giveaway in Honor of Juneteenth

All proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

CollectionsJun 18, 2021
Piece of the Week: Colette’s Rainbow Eye Pendant

It’s a new addition to the designer’s charm collection.

Weekly QuizMay 20, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of June 14-18, 2021.
Take the Quiz
SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNH

Two rough stones, three polished gems, and two jewels are in the museum’s redesigned gem and mineral halls.

MajorsJun 17, 2021
Mall Owner Washington Prime Group Files for Chapter 11

The company is implementing a restructuring plan after struggling amid the COVID-19 pandemic.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

TrendsJun 17, 2021
Amanda’s Style File: For the Fellas

In honor of Father’s Day, Amanda Gizzi rounds up gifts for Dad.

×