Policies & IssuesApr 30, 2021
WFDB Launches Campaign to Support India Amid COVID CrisisPolicies & IssuesJun 07, 2021
De Beers To Donate Additional $7M to COVID-19 Support
The money will go toward vaccine rollout in Botswana and Namibia, as well as diamond industry response efforts in India.
London—De Beers Group announced it has pledged an additional $7 million toward COVID-19 relief efforts and vaccine rollouts.
The diamond miner said it will pledge $6.8 million to support the national vaccine procurement and rollout programs in Botswana and Namibia, two of its diamond mining partner countries.
About $5 million will go to Botswana and $1.8 million to Namibia.
De Beers said it will work with the respective governments to find the best ways for the money to assist their programs and benefit their populations.
Additionally, it has pledged $270,000 to support COVID-19 response efforts for India’s gem and jewelry industry as the country fights a devastating second wave of the coronavirus.
The money will be shared between the Gem & Jewellery National Relief Foundation, established by the Gem and Jewellery Export Promotion Council, and the All India Gem and Jewellery Domestic Council’s COVID-19 Relief Fund to support industry artisans.
Both are focused on procuring and mobilizing oxygen concentrators and ventilators, and securing medicine for hospitals and medical centers.
This latest pledge builds on the more than $10 million De Beers Group and its joint ventures have already contributed to its diamond producing partner countries of Botswana, Canada, Namibia, and South Africa for their pandemic responses.
Related stories will be right here …
The diamond miner said it will pledge $6.8 million to support the national vaccine procurement and rollout programs in Botswana and Namibia, two of its diamond mining partner countries.
About $5 million will go to Botswana and $1.8 million to Namibia.
De Beers said it will work with the respective governments to find the best ways for the money to assist their programs and benefit their populations.
Additionally, it has pledged $270,000 to support COVID-19 response efforts for India’s gem and jewelry industry as the country fights a devastating second wave of the coronavirus.
The money will be shared between the Gem & Jewellery National Relief Foundation, established by the Gem and Jewellery Export Promotion Council, and the All India Gem and Jewellery Domestic Council’s COVID-19 Relief Fund to support industry artisans.
Both are focused on procuring and mobilizing oxygen concentrators and ventilators, and securing medicine for hospitals and medical centers.
This latest pledge builds on the more than $10 million De Beers Group and its joint ventures have already contributed to its diamond producing partner countries of Botswana, Canada, Namibia, and South Africa for their pandemic responses.
“From the outset of COVID-19 we have been committed to supporting our diamond producing partner countries in responding to and recovering from the impacts of the pandemic,” De Beers CEO Bruce Cleaver said.
“The delivery of successful national vaccine programs is a critical part of the recovery phase, and we are committed to working with our government partners to ensure we support their national vaccination strategies in the best way possible.”
He added: “As the global heart of the diamond manufacturing sector, the situation in India affects us all in the diamond industry, and our thoughts are with everyone in India as the country faces its greatest challenge yet with regards to COVID-19. It’s heartening to see the GJEPC and GJC playing such a vital role in helping those in the Indian diamond sector affected by the virus and we are proud to support their critical work.”
De Beers Group’s COVID-19 support strategy has comprised three separate phases: helping communities prepare for the pandemic, supporting the emergency response, and partnering in economic recovery.
Its support in each phase has been wide-ranging, such as providing health and hygiene products and infrastructure, donating medical equipment and supplies, and providing support for social services and shelters in response to increasing gender-based violence.
“The delivery of successful national vaccine programs is a critical part of the recovery phase, and we are committed to working with our government partners to ensure we support their national vaccination strategies in the best way possible.”
He added: “As the global heart of the diamond manufacturing sector, the situation in India affects us all in the diamond industry, and our thoughts are with everyone in India as the country faces its greatest challenge yet with regards to COVID-19. It’s heartening to see the GJEPC and GJC playing such a vital role in helping those in the Indian diamond sector affected by the virus and we are proud to support their critical work.”
De Beers Group’s COVID-19 support strategy has comprised three separate phases: helping communities prepare for the pandemic, supporting the emergency response, and partnering in economic recovery.
Its support in each phase has been wide-ranging, such as providing health and hygiene products and infrastructure, donating medical equipment and supplies, and providing support for social services and shelters in response to increasing gender-based violence.
Editors' Picks
Sponsored by
More on Policies & Issues
The Latest
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
