Muzo Emerald Colombia Debuts E-Commerce, New Collection

CollectionsMay 07, 2021

Muzo Emerald Colombia Debuts E-Commerce, New Collection

It’s the famed emerald miner’s first entirely shoppable website.

Model Alana Tapigliani stars in a campaign for Muzo’s new collection, “Nova.” Here she wears the “Leaf Me Alone” earrings in 18-karat white gold with 3.52 carats total weight of pear-shaped emeralds and a total 1.85 carats of white diamonds ($38,500), as well as the “Pear Ring” in 18-karat white gold with 1.05-carat pear-shaped emerald in 18-karat yellow gold prongs surrounded by a double diamond halo ($10,500).
New York—Coinciding with the month of May, emeralds’ birthstone month, famed Colombian emerald miner Muzo is expanding its reach.

In recent years, Muzo’s wide-ranging partnerships with some of contemporary jewelry’s most compelling design talents has helped establish it as a brand in its own right.

Now, consumers can shop those collaborations and Muzo’s own in-house creations on its new e-commerce website.

On, shoppers can peruse one-of-a-kind jewels from designers like Ara Vartanian, Colette, Coomi, Daniela Villegas, Harwell Godfrey, Michelle Fantaci, Noor Fares, Selim Mouzannar, Silvia Furmanovich, and Wilfredo Rosado, among many others.

They can also shop a special “Green Jewel” high jewelry collection created in collaboration with the Argyle mine’s famed pink diamonds, as well as the “Heritage Collection,” introduced two years ago and featuring cabochon emeralds and emerald slices.  

There is also a new jewelry collection for emerald lovers to add to the site’s virtual shopping cart: a line of faceted emerald and diamond jewelry called “Nova” that embodies traditional elegance.

In it, emerald rings are ensconced in diamond halos with diamonds on the ring shanks, or set as three-stone styles, flanked by white or yellow diamonds. 

Many earrings call on a traditional floral motif, with dramatic drop styles bringing to mind a luxurious springtime bouquet. 

Muzo enlisted model Alana Tapigliani to star in a campaign showcasing the elegant “Nova” assortment, noting her Latin American heritage made her an ideal brand representative. 

The new Muzo site has an emphasis on education, with information and videos outlining everything from emeralds’ complicated history as different groups grasped for power in Colombia over centuries to the art of polishing the stones and how Muzo’s operations give back to local communities today. 

As part of Muzo’s “May Emerald Month” initiative, the miner is driving awareness of its Muzo Foundation, which assists many residents of the Western Boyacá region by funding early childhood education, training schools, higher education scholarships, community dining for the elderly, farms for families, and cocoa crops. 

The foundation also supports local grassroots organizations and assists local leaders in shaping their towns and region. 

A portion of proceeds from Muzo’s designer collaboration jewelry benefits the foundation and its many projects.

“Transparency and philanthropy are at the core of our business, and we are thrilled to have created new channels to help drive awareness of these efforts,” noted Muzo Head of Business Development Gabbi Harvey.

“Despite a challenging year, we have remained committed to giving back to the local environment and people; we recognize that there would be no Muzo without Colombia and our incredible mining community.” 

Not content with just a new e-commercite site, new collection, and renewed commitment to its philanthropic endeavors, Muzo will also showcase a new collaboration during emerald month with Colombian designer and tastemaker Mercedes Salazar.

Salazar and Muzo have collaborated in the past as part of the Muzo designer series and will now embark on more creations together, with a portion of proceeds benefitting The Muzo Foundation. 

“For me, it’s important to give back because it is the only way to understand that we are one, that we are not alone,” Salazar said. “We weave a life together. Knowledge, wealth, happiness, and peace should be always shared.”

The forthcoming nine-piece collection is handcrafted in Colombia and made of woven raffia with gold thread and Muzo emeralds. The fashion jewelry collection will start at $120. 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

TrendsSep 16, 2021
Amanda’s Style File: Fun With Geometric Shapes

The clean lines of these 15 designs feel fresh for fall.

SourcingSep 16, 2021
Diamond Jewelry Demand Continues to Fuel Rough Sales

De Beers noted how strong the Vegas shows were, while Alrosa grappled with supply issues in August.

Events & AwardsSep 16, 2021
Gem Legacy Is Having Another Benefit Auction to Celebrate 3 Years

All proceeds will go toward its miner toolkit initiative.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

IndependentsSep 16, 2021
Day’s Jewelers Named a Great Place to Work, Again

The retailer made the list of Best Places to Work in Maine for the seventh year in a row.

Weekly QuizSep 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 13-17, 2021.
Take the Quiz
EditorsSep 15, 2021
See 10 Show-Stopping Jewelry Looks from the Met Gala

Lots of Lorraine Schwartz, mega diamonds, and a timepiece were among the most impactful baubles.

CrimeSep 15, 2021
Police Search for 3 Suspects Wanted in Armed Home Invasion of Jewelers

The Jewelers’ Security Alliance provided four tips for jewelers amid concern about the incident.

Brought to you by
3 Reasons Your Store Should Add An Estate Category

Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.

AuctionsSep 15, 2021
A Rolex ‘Deep Sea Special’ Surfaces for Fall Auction

These watches rarely hit the market, and this particular timepiece is expected to sell for as much as $2.6 million.