Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Diamond Club West Coast Names 2021 Board
Moshe Salem, a member since the 1980s, was re-elected as president.

Moshe Salem was re-elected as the president. He joined the organization in the mid-1980s and the board 10 years later.
Kalpesh Jhaveri, a member of the club since 2000, and Antranig ‘Tony’ Ayvazian, a member since 1990, will serve as co-vice-presidents.
Rahul Parikh, who has been a member of the club since 1990 and joined the board in 2000, was elected treasurer.
Vatche Shirkjian was elected secretary. A member since 2014, he joined the board in 2016 and previously served as a replacement board secretary.
The West Coast group also elected its board of directors.
The 2021 board includes Doron Auslander, Charles Carmona, Sean Gamliel, Stanley Horowitz, Ruth Raviv, Ran Warcel, Lisa Wiener, and Ramin Zar.
Founded in 1946, DCWC is based in downtown Los Angeles’ jewelry district. It has been an affiliate of the World Federation of Diamond Bourses since 1980.
With around 275 members, the club’s membership includes diamond and gemstone dealers, jewelry manufacturers, wholesalers, and retailers.
For more information about DCWC, visit the organization’s website.
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