Trend Forecaster Paola De Luca to Offer Virtual Courses

New York—You might have seen one of luxury analyst Paola De Luca’s popular trend presentations at trade shows like Vicenzaoro, but now anyone can learn from the expert herself.

De Luca’s creative intelligence agency, The Futurist, is for the first time offering a virtual course, called “The Futurist Foresight Course.”

It will cover jewelry marketing and product and design trends. 

De Luca said, “The course will feature Zoom presentations by highly qualified industry experts looking at the future of design, consumer culture, lifestyle, and product directions, and will help participants identify market opportunities.

“The sessions will help companies and individuals to map upcoming seasons to enhance their business strategies and brand, collections or communications campaigns. The course is affordable, comfortably within the reach of independent or small-scale designers, manufacturers, marketers, market specialists or retailers, rather than just large corporations.”

The cost to register is €300 ($358).

The course kicks off this month with a free first session covering 2023 trends, allowing participants to get a taste of the course before signing up for the three remaining sessions.

The complimentary “Macro Trends 2023” takes place on April 14 and again on April 21. It includes a question-and-answer session.

The full class consists of three sessions also beginning this month. “Forecasting Methodology 1,” happening April 28 will cover collecting and analyzing data, interpreting consumer culture, and exploring the concept of demographic versus “psychographic.”

On May 26, “Forecasting Methodology 2” will delve into market scanning and product directions. It will take a more detailed view of adapting designs to trends, taking a look at design themes, silhouettes, colors, materials and technology.

Finally, on June 30, class attendees will have an opportunity to formally present their final projects on the theme “Landscapes 2023.”

Three selected winners will earn a €1,000 (roughly $1,191) prize.

Registration details and additional information are available online. Inquiries may be directed to editorial@paoladeluca.com.