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MJSA Strengthens ‘Be a Jeweler’ Outreach
MJSA’s “Be a Jeweler” initiative, launched earlier this year, has new web and social media sites to help attract people to a career in jewelry.
Attleboro, Ma.--An industry initiative aimed at getting more people interested in careers in jewelry has new web and social media sites, launched to draw in prospective hires digitally.
“Be a Jeweler,” an outreach created and maintained by MJSA, has a relaunched a website that gives an extensive overview of the life of a professional bench jeweler. It is targeted toward both students and second-career adults.
The website offers information about employer demand, earning capacity, typical job responsibilities, work environments and the skills needed for these careers. It also lists MJSA’s searchable guide to schools with programs in jewelry making and design.
For its social media outreach, MJSA has enlisted the help of Hill Management Group LLC, a consulting agency that that offers strategic planning, marketing, branding and overall business operations.
Hill Management, headed by former Rio Grande CEO Andrea Hill, will run the Be a Jeweler sites on Facebook, LinkedIn, Twitter and Instagram, fostering discussions and creating excitement about the jewelry industry. The initiative’s Instagram and Pinterest accounts will feature images ranging from finished jewelry to “action shots” of specific tasks, such as soldering and assembly.
“We’ve heard from many members that they desperately need skilled labor as current workers begin to age out of the labor force,” said MJSA President and CEO David Cochran. “This digital network will enable us to introduce more people to the benefits and rewards offered by our industry, so we can help ensure that U.S. jewelry manufacturing and design remains vital and competitive.”
The Be a Jeweler program was created by MJSA earlier this year and now collaborates with schools to help draw in prospective students. Recently, the North Bennet Street School in Boston held a two-day open house promoting the initiative.
Find out more on BeAJeweler.com.
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