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Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
OtherAug 16, 2015
What you might have missed
Here are the top five stories on NationalJeweler.com from Aug. 9 to 15, according to Google Analytics.
One of the most-read stories of last week was from National Jeweler’s 10X blog, a post that explored the geology of the public diamond mine, Crater of Diamonds, in Arkansas.
New York--Here are the top five stories on NationalJeweler.com from Aug. 9 to 15, 2015, according to Google Analytics.
1. 10X Blog: Why there are diamonds in Arkansas
Editor-in-Chief Michelle Graff digs into the geology of the Crater of Diamonds State Park in Murfreesboro, Ark., where the most recent stone found weighed 8.52 carats.
2. Pandora pulls its jewelry from more retailers
The Danish bead and jewelry brand announced last Tuesday that it closed a total of 125 accounts in the Americas region in the second quarter, almost all of them located in the United States.
3. Hearts on Fire looks to ignite millennials’ interest
The Boston-based diamond brand is hoping to change younger generations’ attitudes about diamond jewelry with its new global advertising campaign and brand platform.
4. Diamond prices, market sentiment down in July
Diamond prices fell last month, as feelings about the industry slumped to levels not seen since the 2008 downturn, the Rapaport’s Group monthly price report stated.
5. 3 things to start tracking on Facebook and Twitter
Feeling lost in the sea of impressions, organic reach vs. paid reach, likes, favorites, etc. that make up social media? Nicole Kroese threw jewelers a line in the latest column from Likeable.
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