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OtherJan 26, 2015
Silver brand Thistle&Bee opens first store
Known for making high-quality, fashion-forward silver jewelry, the brand now has a flagship shop on Manhattan’s Upper East Side.
A shot inside Thistle&Bee Too, the company’s first branded retail store, located on Manhattan’s Upper East Side at 1382 Third Ave.
New York--Thistle & Bee, the brand known for its high-quality, fashion-forward silver jewelry, now has its own store.
Located on Third Avenue and 79th Street on Manhattan’s Upper East Side, Thistle & Bee Too carries sterling silver jewelry in standard and extended sizes, to serve both the traditional and plus-sized fashion community.
Thistle & Bee President Richard Castagna said they view their first retail store as a complement to the wholesale business the brand has built through partnerships with its network of independent retail jewelers.
He said the store caters to the plus-sized consumer, a segment of the market that fine jewelry never really addresses.
“While fashion brands are increasingly recognizing the need to offer fine clothing to the plus-sized woman, fine jewelry brands have largely ignored that plus-sized consumer,” Castagna said. “Our new Thistle & Bee Too flagship represents a new era in fine jewelry, as we have carefully curated our sterling silver collection to appeal to both the traditional and plus-sized audience.”
Though the store has been open for a few weeks, Thistle & Bee scheduled an evening event to celebrate its flagship shop for Wednesday, but that was canceled due to the massive snowstorm that walloped the Northeast.
The event, which is co-sponsored by the Silver Promotion Service, has been moved to Wednesday, Feb. 11.
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