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Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
OtherJul 08, 2015
It’s time for Christmas in July
The next issue of National Jeweler’s digital magazine, which focuses on helping retailers plan for the holiday season, is set to drop July 15.
New York--The idea behind “Christmas in July” changes depending on the hemisphere.
In the Southern Hemisphere, Christmas in July is a way for people to celebrate the holiday during the months when it’s cold down there. In the north, it’s a way for retailers to move merchandise during the down days of summer, when there are no holidays to market around and many are away on vacation.
National Jeweler’s next digital magazine, which is scheduled for publication on Wednesday, July 15, will help retailers utilize potentially slow summer days to plan for the holidays.
Articles include:
-- How to outline a social media plan for the holiday season;
--Eight tips for advertising the “old-fashioned” way, on TV, radio, in print and on billboards; and
--Guidance from the Jewelers Vigilance Committee on the proper, legal terms to use when selling lab-grown diamonds.
National Jeweler launched its digital magazine in October 2014. Past issues are available online.
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